Imagine: a customer who checks out an item from the cart. This person had interacted with your brand before you knew them as a ‘new customer.’
The customer found your social media page after researching on the web. Maybe they also found a mention of your business from a blog post. Since then, maybe they’ve followed your social media profile for valuable information.
Long before the completed transaction, this customer had already connected with your brand. Now, wouldn’t it be great to know of other customers with the same engagement?
Instead of labeling every successful purchase as a new sale, digital marketing analytics allows you to identify these connections. From these reports, you’ll get helpful insights to improve your digital marketing results.
What Is Digital Marketing Analytics?
Simply defined, digital analytics in marketing refers to the tools used to generate reports and analyze marketing data collected from various social channels. The most used analytics tools are Facebook Business Suite Analytics, Instagram Insights, and LinkedIn Analytics Tool.
Benefits of Digital Marketing Analytics
The internet is a crowded place. If you’re not tracking the right data at the right places, you’ll end up wasting valuable resources. Essentially, your marketing efforts won’t reap optimal results. Here’s why you need digital marketing analytics for your business:
- To understand your customers better and plan effective campaigns that nurture customer loyalty;
- To determine social channels with low customer acquisition rates and which ones have the widest audience;
- To identify the cost and success rate of each of your social media campaigns;
- To find more opportunities to increase profit margins and target repeat customers; and
- To gain insights into your company’s digital marketing strengths and weaknesses.
Measuring Your Social Media Analytics
Depending on your goal, there are different metrics to measure the success of your social media campaigns. Below, we’ve listed the most common social media goals and how to measure them.
1) Brand Awareness and Recognition
Metrics to track:
- Number of Followers
- Number of Likes
- Number of Shares
- Brand Mentions
2) Generate Leads and Conversion
Metrics to track:
- Ad or Post Clicks
- Conversions
- Downloads or Sign Ups
3) Engagement With New and Existing Audiences
Metrics to track:
- Follower Growth
- Number and Quality of Comments
- Mentions
- Use of brand hashtags
Measuring Your Success with Digital Marketing Analytics
Before running any campaigns, always start with a specific goal in mind. Once this is defined, it will be easier to brainstorm ideas on how to meet those goals.
Remember to develop KPIs that are realistic and measurable, such as the ones listed above. Identifying these metrics will help you evaluate the progress and success of your campaigns.
Every marketing strategy relies on well-generated digital analytics. Without these data sets, your initiatives are nothing but assumptions. The key to developing results-driven campaigns is a direction backed up by actual data.
Transform Your Goals Into Measurable Success
Stop leaving your marketing strategies’ success to chance. It’s time you leverage digital marketing analytics tools to measure up campaign results.
If you’re unsure how to get started, let our social media experts at Sociallyin guide you. Our comprehensive approach allows you to make smart business decisions that are based on real and proven insights.
In this report, our team offers a comprehensive analysis of Digital Marketing Analytics market, SWOT analysis of the most prominent players in this landscape.
Along with an industrial chain, market statistics in terms of revenue, sales, price, capacity, regional market analysis, segment-wise data and market forecast information are offered in the full study, etc.
Download Free Sample Report @ https://www.radiantinsights.com/research/global-digital-marketing-analytics-market-2020-2026/request-sample This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, coveringAT Internet• IBM• Datorama• Adobe• Google• Oracle• Thunderhead• SAS• SAP• Optimove• Pitney Bowes• AgilOne• Origami Logic• FICO• ClickFox• Tinyclues On the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into• Social Platform• Mobile Video• E-commerce Platform• Mobile Search• Others By Application, this report focuses on Sales, Market share and Growth Rate of each application, can be divided into• SME (Small and Medium Enterprises)• Large Enterprise By Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like• China• USA• Europe• Japan• Korea• India• Southeast Asia• South America Browse Full Research Report with TOC @ https://www.radiantinsights.com/research/global-digital-marketing-analytics-market-2020-2026 Table of Contents Global Digital Marketing Analytics Market Professional Survey Report 20191 Report Overview1.1 Definition and Specification1.2 Manufacturers and Region Overview1.2.1 Manufacturers Overview1.2.2 Regions Overview1.3 Type Overview1.3.1 Social Platform1.3.2 Mobile Video1.3.3 E-commerce Platform1.3.4 Mobile Search1.3.5 Others1.4 Application Overview1.4.1 SME (Small and Medium Enterprises)1.4.2 Large Enterprise1.5 Industrial Chain1.5.1 Digital Marketing Analytics Industrial Chain1.5.2 Upstream1.5.3 Downstream 2.1 The Overall Market Performance(Volume)2.1.1 Social Platform2.1.2 Mobile Video2.1.3 E-commerce Platform2.1.4 Mobile Search2.1.5 Others2.2 The Overall Market Performance(Value)2.2.1 Social Platform2.2.2 Mobile Video2.2.3 E-commerce Platform2.2.4 Mobile Search2.2.5 Others Continued… Read all Reports of this category @ https://www.radiantinsights.com/catalog/ict About Radiant InsightsRadiant Insights is a platform for companies looking to meet their market research and business intelligence requirements.
It assists and facilitate organizations and individuals procure market research reports, helping them in the decisions making process.
The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets.
In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.
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