HOW ECOMMERCE BRANDS USE INSTAGRAM TO INCREASE SALES

Instagram is crucial to businesses and marketers! If you're a growing eCommerce business or a massive company, there's no reason that you won't post one post that is related to your business or products on Instagram.

Instagram is important to businesses and marketers! If you're a growing eCommerce business or a massive company, there's no reason you wouldn't share any post that is related to your brand or services on Instagram.

It's an extremely basic method to market your online store online. You can improve your results and achieve the desired results of your advertising initiatives on Instagram!

More than one billion user accounts on Instagram spend around 30 minutes per day scrolling through their feed and researching products they require.

More than 50 percent of Instagram users have a minimum of one company accounts. Around 130 million users browse for posts about shopping on Instagram each month.

These findings provide enough motivation for e-commerce businesses to display their brand on Instagram (via updates to their timelines as well as ads) and to make their followers want to shop.

Do you know what to do? This blog outlines some of the rapidly growing online businesses making an impactful utilization of Instagram to increase sales. Learn from these cases to create your marketing and content strategy to make the most of Instagram:

Coconut Bowls -

Coconut Bowls is a brand that encourages "Healthy Eating & Sustainable Living" through its "Made by Nature, Crafted By Hand" products.

The proprietor of the brand was looking to help his product be more accessible to customers, without having to invest in paid advertisements. Instagram was the only marketing platform for Coconut Bowl during the first few months. Instead, he focused on identifying and delivering products to those with influential status within his specific niche or market.

Coconut Bowl worked with influencers and supporters to inform their followers about their products and brand. The result was that the brand was able to bring 3000 unique users to their website. Instagram was the most efficient marketer and source of traffic.

You can combine the same e-commerce marketing strategy for your products, without engaging in paid advertisements and pay-per-click marketing.

XRS Beauty Hair -

XRS Beauty Hair is an online retailer that provides many wig options to its special customer. The wigs are constructed from human hair that is 100% natural which is what sets them apart from other wigs.

They do make use of paid ads for their Instagram to reach out to fashion influencers as well as those with are interested in hair and makeup, fashion, and the use of wigs. They employ advanced filters that are based on location to identify and reach their specific audiences.

They partner with influencers to inform the intended public that the wigs appear natural and easy to wear with no preparation needed. This is the thing that entices those who use them the most. They are looking for a product that improves and improves their lives.

Through its Instagram influencer marketing campaign, they managed to bring in 3500 unique visitors to the website from July to September of 2021 and an average conversion rate of 7%.

What you can learn is that you must highlight the most appealing features of your business and this will kick the ball off toward the ultimate success of e-commerce.

TruWood -

TruWood provides authentically hand-crafted products that are affordable. In addition, they plant 10 trees for each purchase they receive. Their handmade products and their commitment to creating a more sustainable and cleaner live have earned them a significant amount of attention!

A lot of people purchase from you - not simply because you're selling it, but for the reason, you are selling it!

TruWood conveys this content on their site, Instagram along other social media channels. They don't collaborate with influencers as much, however they make use of Instagram's paid and organic features to advertise their products and their mission and vision.

They have Instagram posts that are extremely popular and attract attention to their website. According to estimates, TruWood generated $1M in sales through their Instagram within just 12 months.

The 35% they earn from sales, as well as traffic to their website, originates from Instagram This is the power of Instagram when used properly and strategically.

Therefore, you should incorporate storytelling into your Instagram updates and advertisements to build momentum. It is possible to use your story along with the stories of the people who are experiencing the transformation of your product. Your target audience will begin to recognize and love you very soon!

iCustomLabel is a

iCustomLabel is an online store that offers custom-designed labels, stickers as well as various kinds of designs for individuals as well as businesses.

They have something that consumers would like to have often and frequently and that is not offered in the marketplace. Due to this, they can maintain an ongoing and loyal client base.

They utilize Instagram and Instagram advertisements to promote their offerings. However, they do it following their plan to keep their customers in mind. For instance, if one group of people purchases personalized labels and stickers to celebrate Halloween, they will be able to retarget that same audience around the same date next year.

Also, if a company organizes festive events and frequently purchases stickers and other images from them, they'll pitch these when an event is about. Although this is an element of their marketing strategies via email however, they do include similar promotions on their Instagram as well.

Through their specifically targeted Instagram advertisements, iCustomLabel converts about 37 percent of their followers.

Bottom Line -

To begin using Instagram to increase sales and traffic, it is important to know the way Instagram functions and what it differs from other social networks. You will have to understand this in particular in case you're new to the world of eCommerce marketing and Instagram.

Instagram is an amazing platform to promote your brand. Make sure the images you upload have stunning visual appeal.

It is a fact that Instagram helps create visibility and increase engagement through hashtags and captions too. So, you'll be required to master how to write captions and make use of hashtags on Instagram.

Most importantly, you must write a compelling bio that grabs attention on the very first moment users visit your profile. Your bio should include all necessary information in your bio.

How can we forget calls to Action? Each post and ad that you publish on Instagram must include an actionable CTA which encourages users to take action, such as visiting your website/link for purchase or to find out more! It is possible to create a CTA to direct readers to another page and vice versa.