Because not all retailers have access to digital technology, it is critical for brand manufacturers who sell to retailers of all sizes to be capable to provide product assortment in a clean, simple, and easy-to-use manner in order to foster long-term relationships with retailers.
As a result of the ease with which customers can access Soft-Digital Tex’s Catalogs, the bedding and mattress company has seen a 300 percent increase in the number of orders placed by customers. Did they have a special formula that allowed them to achieve such high levels of success?
When Soft Tex has the capacity of providing buyers with access to the Digital Catalog Software, the company distinguishes itself as a stronger and more convenient partner with which to do business than other vendors.
Increase inventory availability by utilising drop shipping that is integrated with an enterprise resource planning system.
Brand manufacturers who work with small independent retailers such as mom and pop shops, in particular, can use Digital Catalog Software to provide these retailers with digital commerce capabilities that they would not be able to allow if they did not have access to digital product catalogs.
In addition to seasonal and home decor manufacturers, Gerson’s customers include independent retailers who account for 40% of the company’s business. A solution that would allow Gerson to provide these customers with expanded inventory and drop ship options was sought by the company.
With the integration of their enterprise resource planning (ERP) system with a digital catalog, Gerson was able to significantly increase sales volume. Ordering directly from the Digital Catalog Software, which contains the most recent inventory, and having those products shipped directly to customers has now become a possibility.
Learn More: https://questudio.com/blog/digital-catalog-software/
What is the The Future of Print Catalogs?With the marketplace moving online, it would seem like the death knell has been sounded for the print catalog.
However, studies conducted in various parts of the world show that this is far from the actual state of affairs.Independent studies in the US, UK and Australia have shown that while the number of catalogs being mailed to customers has fallen, the percentage of women who made purchases after seeing the product first in a print catalog is close to 86%.A well-made print catalog tends to influence purchase decisions more than online catalogs.
In fact, even in the target demographic of 18-35 year olds, it was found that they prefer print catalogs to online catalogs.Advances in print technology today make it easy to customize print catalogs to cater to specific audiences.
Technologies such as Variable Data Printing allows marketers to create highly effective catalogs that talk to specific customers and result in higher business.Furthermore, print technology gives the marketer better control of colors and settings to ensure that the customer sees exactly what the marketer intended.
In the online space, the marketer loses control of the message as soon as the online catalog is printed.
The reproduction of images and colors is dependent on the ability of the viewer’s PC or phone.Other studies have shown that customers are comfortable with a hybrid system where they see the product in a print catalog and order the product online.
A company can relay the message through – face-to-face interaction, exchanging information through email, telephonic conversation, common messaging application, or paper printed catalog.However, they must use the most applicable method of sharing messaging if they want to stay in the competition of sales and marketing.Limitation in sharing on paper catalogIn a paper-printed or traditional catalog, the company needs to print separately the information about the product on the leaves of different catalogs for different customers.If the business needs to highlight one product without revealing the whole content, the company would print flyers for each product.
This method of information sharing can force the business to spend unnecessary extra money in the promotional campaign even before the start of distributing the product itself.
Save your valuable time and cash for reprinting, updating, and sharing of the catalog.
The company would prepare separate catalogs for a particular group of customers to sell them the products.Assume that you are selling a variety of products and you discovered that some customers in the Region X have a huge demand for Product A.
Web and mobile catalog app Catalog Bar is a dynamic portal with which you can update any product information and instantly share with multiple users on any messenger app.
In this mobile sales app, you can choose a particular product and touch the share icon on your mobile phone.
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