Ensure that it is tailored to the brand’s target audience. Keep your customers in mind throughout the design process, and allow them to guide your choice on design elements such as style, colours, and photography.
Put the most important products on the first few pages of your catalog, because the first few pages of an e-catalog are the most important pages. It’s one of the differences between e Catalog Software and printed catalogs, in which the front and back covers are the most antique parts of the package. There are many different ways in which readers interact with digital magazines.
Keep the amount of clutter to a bare minimum. Make sure you don’t cram too many products onto a single page. Not only is it not visually appealing, but it is also inefficient.
Stay away from busy backgrounds. You want the product to be the main attraction, not something in the background.
Large images should be used because they attract more attention than small images.
Spreads, rather than individual pages, should be used in the design process. After all, that is how readers will see the catalog after it has been published, so by keeping that in mind, you can deliver a design that is visually easier to process.
When creating designs, keep the eye flow in mind. The eye movement usually starts at the top left of the double spread and moves diagonally across the entire spread.
The copy should be placed just below or to the left of the product image on the web page in question. People mentally combrade the image with the text / product information if the text / product information is displayed next to the image.
Without any doubt, if communication is not proper, no matter how good the quality of the goods is, a business would not flourish.
Also, if the communication isn’t smooth, client will not be able to tell what he is expecting in a product and the chances are very high that the merchant will not be able to deliver what a client wants.
If we compare the 3, building an electronic catalog would be tough and calls for greater planning and preparation.
Nonetheless, it becomes easy via product catalog software.A catalog is an amazing place where you can showcase all your products & services in a great and engaging way.
Else, you can use an online catalog where your catalog can be dynamic, interactive, and enriched with multimedia elements.
You can search through the text as it contains highlighted text search feature and you can jump to a particular page easily.
What is the The Future of Print Catalogs?With the marketplace moving online, it would seem like the death knell has been sounded for the print catalog.
However, studies conducted in various parts of the world show that this is far from the actual state of affairs.Independent studies in the US, UK and Australia have shown that while the number of catalogs being mailed to customers has fallen, the percentage of women who made purchases after seeing the product first in a print catalog is close to 86%.A well-made print catalog tends to influence purchase decisions more than online catalogs.
In fact, even in the target demographic of 18-35 year olds, it was found that they prefer print catalogs to online catalogs.Advances in print technology today make it easy to customize print catalogs to cater to specific audiences.
Technologies such as Variable Data Printing allows marketers to create highly effective catalogs that talk to specific customers and result in higher business.Furthermore, print technology gives the marketer better control of colors and settings to ensure that the customer sees exactly what the marketer intended.
In the online space, the marketer loses control of the message as soon as the online catalog is printed.
The reproduction of images and colors is dependent on the ability of the viewer’s PC or phone.Other studies have shown that customers are comfortable with a hybrid system where they see the product in a print catalog and order the product online.
