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What Makes the B2B Sales Funnel Unique?

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Evan Wilson
What Makes the B2B Sales Funnel Unique?

The B2B sales funnel is interesting and unique, because it is all about buying personas. To do lead generation in Canada you need to know the unique customer journey of B2B purchasers.


What is interesting is that while other sales funnels may reflect the different parts of the process of making a sale, the B2B sales funnel deviates a bit from this. That is because the B2B sales funnel is all about understanding the passage of a potential lead through different buying personas, as they become more and more likely to make a purchase with your company.


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Evan Wilson
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