
“Cold” leads are potential leads that have not been primed in any way by your company. They have not stumbled upon your page via the use of search engine optimization and have not bought from your company before. Cold leads are a blank slate potential buyer who your sales team will need to be able to impress. This can be daunting! It can be a difficult process, trying to convince “cold” wholesale suppliers Canada leads that your product is worth their time and money. However, when you understand and believe in your product, you have to believe that they might as well. Here are some tips and tricks to keep in mind when crafting outbound sales strategies.
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