When you outsource a component of an animation project to an outside organization, it is known as animation outsourcing. A labor contract is generally used to outsource several aspects of the animation pipeline.
Furthermore, with all of the global attention on the COVID outbreak, outsourcing in the animation business has taken a toll. As a result, many animation studios, individuals, and freelancers are exporting various aspects of their animation productions to locations worldwide now more than ever before.
This isn't, however, a new trend. It all began decades ago when Hollywood studios began exporting pre-production work to lower-cost overseas studios, where it was polished and finished.
This article discusses how outsourcing animation has become so popular over the years.
The rise in popularity of outsourcing animation services
For a fraction of the expense of live-action video, animation allows you to create unique graphics that are more appealing and memorable. As a result, animation has been shown to significantly enhance conversions and drive purchasing intent compared to other forms of media.
But, the field of animation is a specialized one. It necessitates the acquisition of specialized skills, tools, and processes that are both costly and time-consuming. Because of this, outsourcing your animation needs is a fantastic option.
Furthermore, the global animation production sector was projected to be worth between $50 billion and $70 billion. This number has risen due to new studios working from home as a result of the pandemic, and we expect that animation outsourcing contracts will peak between 2021 and 2025.
Today some of the typical animation services that you can outsource:
- Visual Effects
- 2D Animation
- 3D Animation
- 3D Animation rendering
- Rotoscoping
- Flash Animation
- Storyboards
- Stop Motion Animation
- Forensic Animation
- Music Video Animation
- Engineering Animation
Benefits of Outsourcing animation services
The field of computer animation is a specialized one. It necessitates the acquisition of specialized skills, tools, and processes that are costly and time-consuming—because of this, outsourcing your animation needs is a fantastic option. Outsourcing animation has five advantages.
Costs of training and hiring are reduced.
There's no need to hire an animator on a full-time basis. Likewise, there will be no need to train anyone. So outsourcing your animation needs will always be less expensive than hiring a specialized animator or training current personnel.
Work of High Quality
Instead of hiring an intern or asking Joe from accounting for animating your next project, hire a professional. When you outsource your animation, you're hiring the best in the business. These experienced animators will consistently deliver excellent results.
Improved Resource Utilization
Paying your staff to do jobs they aren't qualified to do is a bad idea. Instead, allow your personnel to specialize and do their jobs. For example, outsourcing your animation allows your personnel to focus on their core competencies. At the same time, the animators care for the rest.
Technological Advancement
Your outsourced team will use industry-standard software and best practices as animation professionals. As a result, your animation will be smooth, contemporary, professional, and timeless.
Quick turnaround
Regardless of the volume or complexity of the task, providers are better positioned to finish the assignment ahead of schedule. They have dedicated teams that work in shifts and according to client time zones to provide help around the clock that ensures quick TAT.
Competitive Advantage
Either your competitors outsource their work, or they don't. If they are, you may find yourself falling behind as they begin to produce high-quality cartoon animations at a lower cost. On the other hand, if they aren't outsourcing, this is your opportunity to get a competitive edge.
Final Words
Because of globalization, it is easier for businesses to seek assistance from businesses in other nations. Working with an offshore or third-party organization that provides animation outsourcing services has never been easier. When it comes to the entertainment industry, it's the same. It is now easier than ever to create animated films, advertisements, and short videos.
They don’t focus that much on adhering to the basic standard of design and animation.
Spare your time and have a glance at the following basic facts about how to animate in a game, picked from the well-known "Bible of animation.” The 12 Bible Standards of Game Animation There is a book called “The Illusion of Life: Disney Animation.” This was written by 2 great animators, namely Ollie Johnston and Frank Thomas from ‘Disney’ in 1981.
Consider the case of a beach ball thrown up by someone.
Anticipation: As the name says, anticipation means expecting something that is upcoming, for a given subject.
Straight ahead action works best for dynamic movements and illusions, while pose to pose suits good for emotional/sentimental scenes.
Follow through actions refer to the process where a particular object will move with inertia, even if the action has been completed already.
It requires special skills, tools, and, techniques that are costly and time-consuming to obtain.
No need to hire a full-time animator.
You’ll find that outsourcing your animation needs will always cost less than hiring a dedicated animator or paying to train existing employees.
Don’t pay your employees to do work that they are not qualified to do.
Outsourcing your animation lets your employees do their best work while the animators do theirs.
As animation professionals, your outsourcing team will be using the industry standards in software and best practices.
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