To leverage the power of voice recognition and voice search, businesses will need to adapt SEO and voice recognition tactics tailored to voice search needs.
Get into the Benefits of Voice Search Optimisation!What is Voice Search?Voice Search is the Google search that happens when a person speaks into their device and asks for information by using virtual voice assistants like Siri, Bixby or Alexa.
Where, so far, SEO practices have focused on the written word, now, sound – from both the provider of information and the searcher – is being transcribed into search terms.It’s a growing trend that people at home, work, or out driving, looking to make a purchase or enquiry, are increasingly using voice search.
They are often looking to find a store or supplier near their location, or to find out about topics they are interested in.With close to 2.5 billion smart phone users out there, you can see how there are advantages to be had by optimising your site to respond to voice searches.
Why is Voice Search important?While digital marketing allows you to target your niche customer base rather than using a ‘one size fits all’ approach, voice search brings that whole concept into even sharper relief.
Coupled with a best use of Google’s new ‘Local Search’ feature, optimising your site for Voice Search will literally serve to put you on the map.
With 46% of voice search users look for a local business daily, there’s a large market to be tapped into and it is increasing rapidly.
The increase in voice-based mobile apps' demands has brought in a paradigm shift in mobile apps developed after 2011.
Apart from transforming mobile apps worldwide, voice-based apps have also changed how many smartphone users perform online searches daily.One of the most significant reasons behind the steep increase in voice commands-based mobile apps is that it is useful to every kind of audience, irrespective of their age.
Also, it has given business organizations a way to render more personalized services to their targeted audience.
Voice search is somewhat of a new phenomenon, allowing users to use their voice when giving commands. While voice recognition may not have been used for Internet searches until a few years back, it has been in use for quite a while now. If you have ever worked with a program that has the speech-to-text feature or the voice dialing feature, you have already used the voice search technology. Even programs like Google Assistant, Alexa, Siri, and Cortana use the voice search technology in order to carry out orders.
For one, you can optimize your websites to be a better fit for voice searches. Brands are trying to design their interfaces in a way which would be compatible with voice search nowadays. This would help them get more traffic.
Why Voice Search SEO Matters to Business Owners?
The trending voice search technology will undoubtedly impact the way you frame your digital marketing strategies. In order to use voice search to your advantage, you need to prepare according to the changing landscape.
Voice Search SEO is going to play a significant role in how you craft your marketing schemes. Moreover, you will also have to take into account Google’s recent mobile-first index, which ranks websites based on their mobile version. You need to take your SEO game up a notch if you want to be visible, and that is where voice search comes in.