

How Much to Spend on Instagram Advertising Cost?
The best way to evaluate your budget is to set up a draft campaign in Advertising Manager and look for the Audience Definition and Estimated Daily Results modules, which will tell you if your budget settings will be sufficient to reach your desired audience within your desired duration.
Note that there is no “best practice” for how much to spend. In fact, you can get started by spending just a few dollars a day and scale up from there based on success. To control the costs of your Instagram advertising, you can set either daily budgets or lifetime spending limits.





