Attinder Singh
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From its inception, Google launched Ads so advertisers could promote their apps across different platforms from within one advertising system. That’s still possible of course, but it’s meant that creative is handled in a modular way across the different platforms.
Instead of uploading whole ads, you upload ad elements. And if you want good results, it’s best to upload a variety of creative assets: Text, images, and videos.
Read more about google app campaigns best practices here.
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Attinder Singh
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