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Benefits and Downsides of Fundraising Thermometer

Benefits and Downsides of Fundraising Thermometer

Online fundraising thermometer gives an illustration of nonprofit campaign progress like how much funds have been received; how much percentages must be reached to achieve the goal. The main intention behind implementing this technology is to motivate donors and increase donations to a nonprofit cause. Below are a few benefits and downsides of utilizing a fundraising thermometer for your cause. Check it out now.

Advantages of utilizing fundraising thermometer

  • Accountability and tracks the progress in real-time
  • Encourage donations and participation
  • Keep track of fundraising goals
  • Motivate volunteers

Disadvantages of fundraising thermometer

  • A large amount of donations goal makes donors discouraged.
  • It will take time to start showing fundraising progress. A small number of donations may take time to reach at least 20% of the goal. So, nonprofits initially should get at least 2 big donations which can quickly reach 20%. So, the audience feels inspired.

Best practices for fundraising thermometer

  • Make sure your fundraising thermometer is featured prominently on your landing page and your campaigns. 
  • Make it sharable – Allow donors to share on different channels. Add social media buttons on your landing page.
  • Make sure you give mention all the details about your cause. 
  • Start with a minimum amount that can show progress for the donors.
  • Send notifications for the donors who are already in your database and update them about your cause. 


Online fundraising goal tracker is easy to install, and it can work well with all types of fundraising campaigns. Do you want to integrate a fundraising thermometer for your campaign? Then connect with iConnectX – fundraising software for nonprofits, that helps you to set up a fundraising tracker very easily. 


Relevant Links

·        Fundraising ideas for Nonprofits

·        Importance of fundraising

·        fundraising challenges

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