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5 Effective Ways to Improve Landing Page Speed

Ravi Sharma
5 Effective Ways to Improve Landing Page Speed

Have you ever wondered if you can do something to make your site or landing pages load faster? Aside from being annoying for the user, slow web loading is not suitable for your website or business. 

Websites load speed is one of the factors that Google has taken into account and since 2010 when ranking in a search engine for searches. This means that the slower your web loads, the worse your search positioning will be, and the faster your resource loads, the better your position will be. 

The search engines like Google and Bing also consider the speed of the web rankings.

Of course, after Google announced that website speed would count as a ranking factor, there has been an increase in interest from both website owners and Web Design Melbourne agencies. Aside from being essential to SEO, web speed also affects user experience. Research by Google itself has shown that faster sites or landing pages lead to more satisfied users. People stay on them more. Therefore, the website becomes more productive and efficient.

Conducting Site Analysis

Before improving the loading speed of web pages and landing pages, it is best to perform a website analysis using online tools. There are several tools for analyzing website speed. Let's highlight only two:

  • PageSpeed Insights is a free Google tool where you need to enter a website URL and click Analyze. Once the tool does the analysis, you get results for your site's mobile and desktop versions, which is great. In addition, you will receive advice on how to improve poor results. Remember that the mobile version of the web is one of the ranking factors.

  • Pingdom Website Speed ​​Test will also provide you with quality website speed information and recommendations on improving your web speed.

  • There are many other SEO tools out there to analyze the speed of the overall website and even the speed of each landing page.  

Tips for increasing the speed of loading web pages

Do not under any circumstances neglect the loading speed of your site. Indeed, it is a very important factor when it comes to SEO optimization. The website loading speed will make your website crawlable and help users find answers to their queries quickly and efficiently on the phone and even their smartphones. You need to follow some technical process to follow your website speed, but here we have listed certain things you can do yourself to improve it, so here are five tips for doing this:

  • Choose a good hosting,
  • Optimize images,
  • Optimize and reduce the number of HTTP requests,
  • Reduce redirects,
  • Use a CDN (content delivery network).

Choosing the right hosting partner

Hosting plays a crucial role in improving the overall performance of the website. This is a really important factor in the entire history of website loading speed fast and high-quality web hosting. So, it is crucial to choose a reliable and trustworthy web hosting provider. 

Optimizing Images for Web Pages

You will be using images on your websites, be it images of your products or services, images related to some business news, or just image galleries. It is recommended to use optimized images, reduce their size, and convert them into appropriate image file formats such as JPEG or PNG. There are many free online photo editors on the Internet that you can use to optimize your images.


Optimize and reduce the number of HTTP requests

Parts of your website, such as images, scripts, and CSS, increase the number of HTTP requests to the server hosting the websites required to load the website. The more HTTP requests, the longer it will take for the website to load. 

In general, try to reduce and optimize the number of these requirements, and of course, if you don't know how to do it yourself, then report it to the company that operates your website.

Reduce redirects

Every time your website redirects your web browser to a different URL. It fetches 

certain content or script, and it takes additional time for your website to load, reducing the website speed. Try to minimize these redirects by improving the quality of your links with only high-quality links to improve your website authority. 

CDN application

The simplest way to describe this service is as a network of servers to distribute the static portion of the website. What does it mean? When a user visits your site, a portion of the page is static, such as the About Us website. A portion of the website, such as a Blog, is dynamic because the content and images of individual Blogs or articles are "pulled" from the database.

When using a CDN service, some of the Internet is downloaded from the CDN service and some from the server where your site is physically located. This is what makes the internet load faster.

The most famous CDN service is CloudFlare, which is easy to use, fast and free.

How do I get a faster web resource?

Apart from these five tips, website speed also depends on other factors, and of course, they are difficult to satisfy for everyone. You will never get a good result if you at least try to satisfy some of the factors such as website speed, responsive design, high-quality content, etc. 

For example, one of the tips that Google itself will recommend to you after analyzing the Internet is to place pieces of JavaScript at the bottom of the code of web pages so that the page is loaded in advance and is visible to the user. If you put some JavaScript at the top of your code, it may take longer to load, and the user will not be able to see the web page until the JavaScript code is loaded. With a longer wait, there is a high likelihood that the user will decide to leave the site.

In addition, you can optimize websites using various out-of-the-box tools, especially if the website is based on an open-source platform like WordPress. It will help improve your website performance, boost its loading speed and increase its ranking on search engine pages.

Ravi Sharma
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