Shopify vs. Wix: Which Platform Should You Use to Build Your E-commerce Site?

You're probably looking for a new e-Commerce platform if you have a great idea for a product to sell online or if your present online (or offline) business may benefit from a boost. Fortunately, several high-quality solutions exist thus web development agency in London is telling you

 Wix vs Shopify comparison), allowing you to test each and determine which is best for you.

Shopify is the obvious leader in terms of popularity, although Wix, which has over 68 million users, is frequently mentioned. That's not to indicate that all Wix users are swapping stuff on the internet, but it's worth mentioning that WIX does give e-commerce features that match Shopify.

Shopify is a specialized eCommerce heavyweight, built to provide businesses with everything they need to sell online. Shopify is used by over 600,000 businesses worldwide. Wix, on the other hand, is all about drag-and-drop simplicity and beginner-friendly site creation.

Wix is likely to be the best option for you if you're searching for a website builder that will help you get started quickly. Shopify, on the other hand, can manage significantly greater sales, with features like social media integration and dropshipping.

Although both Wix and Shopify provide capabilities to assist you to get started in the great world of website construction, Wix is more likely to be your first option if you're a novice, while Shopify will help you grow.

Still undecided? You're not the only one who realizes this way. It might be difficult to pick the correct eCommerce platform. That's why web development agency London is

 moving to give you a comprehensive comparison of Shopify vs Wix, including details, pricing, and simplicity of design.

Continue reading to see if Shopify or Wix is better for your online shop.

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The Differences Between Wix and Shopify

Wix vs. Shopify is all about determining what sort of store you want to create to rank on Google. While Wix, like WordPress, is first and primarily a website builder, Shopify is a specialized eCommerce heavyweight.

Basic features of an online store

While both Shopify and Wix offer some good basic capabilities, Shopify is the obvious winner when it comes to selling online, with amazing store management options and very clean product pages. Wix and Shopify both include a large number of free and paid templates to help you get started. They're also great for ease of use, with simple builders that will help you get your site up and running quickly. Shopify, on the other hand, is more focused on assisting you in selling than Wix. Inventory control is important.

When it comes to inventory management, Wix is quite straightforward, but Shopify has everything neatly organized in one place. From the same module, you can access a product creation page, an inventory tab, and a section for your gift cards.

With a search box at the top of the dashboard, a new upgrade has made it even easier to locate things. You type in any terms you want (for example, for a collection, a piece of inventory, a customer, or a discount) and it finds the information you need without having to go all over the place.

As you may expect, Shopify is all about providing you with a complete inventory management solution. You'll have everything you need to attract customers to your shopping basket with Shopify, including an inventory solution that lets you upload multiple or single goods, manage stock, and more. Wix, on the other hand, is designed for considerably smaller webshops. This implies that everything from the app store to inventory management is limited compared to what Shopify offers.

Coupons and promotional codes

Wix and Shopify both give discounts and promo codes at no additional cost. It's difficult to see the difference between the two because you may specify which goods are eligible for discounts on either platform and neither requires much effort.

Types of products

Shopify and Wix, like Amazon, allow you to sell a wide range of things online. You may stock your inventory with everything from digital products to physical objects and service offerings.

The primary distinction is that to sell your service items on Wix, you'll require an app. Shopify, on the other hand, requires a third-party integration to sell digital items. The good news is that owing to Shopify's app store, you can easily access applications for anything from email marketing to digital retailing.

In the fight of Wix vs. Shopify, Shopify comes out on top, with over 100 different payment channels to select from. More advanced Shopify capabilities, such as Shopify payments, which remove transaction costs, are also available.

Wix's backend also accepts a variety of traditional payment methods, such as PayPal and Stripe. However, when compared to Shopify, it lacks several features. Furthermore, Shopify lets you customize tax regulations and delivery prices for each good, but Wix does not. You also don't get money for international shipments.

If you're seeking specific eCommerce software, Shopify is the way to go. To manage a successful online business, you'll need more than just a domain name and point-of-sale software. Using apps in conjunction with your store builder can help you increase sales from your target market.

The Shopify App Shop is included with all price options and allows you to build your store as you choose. Dropshipping, product evaluations, and customer conversions are all options.

Wix, on the other hand, can't compete with Shopify in terms of e commerce-specific apps. Although the Wix Adi is a terrific tool with a lot of building choices, it is limited in terms of app expansion.

The Winner of Wix vs. Shopify

Although the Wix eCommerce plan is a nice surprise, it's tough to suggest it above Shopify because the Shopify brand has been around for so long and is solely focused on assisting online retailers. The templates are significantly better, and building a professional site on the Shopify platform is quite straightforward for a first-time developer.