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What Is Mobile Application Development And Its Significance For Businesses?

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Broadway Infotech
What Is Mobile Application Development And Its Significance For Businesses?

If you consider mobile application development as any other IT development project then this article will be an eye-opener for you. Mobile has developed into a huge market because of its popularity and businesses are interested in targeting the ever-growing mobile market.


Following are the quick facts that give a broader view of the mobile market. All facts are based on US mobile market.


  • An average mobile user has over 100 apps installed on his device
  • He checks his phone at least 63 times a day
  • Mobile apps control more than 57% of all digital media uses 
  • Mobile apps download is expected to grow up to 258 billion by 2022
  • Mobile apps consumer spending is also expected to increase by 92% ($157 billion) the same year


The facts highlight the importance of having a mobile app for your business. But it has to reflect your business in letter and spirit. The mobile apps market is becoming highly competitive due to the influx of new apps. Joining hands with the best mobile app development company would be the first right step towards success.


Let’s discuss the basics of developing a mobile application


Hurray! It seems easy. Simply take a desktop-based application and import it to a mobile device. And you can do this job within a couple of minutes. The app developed will be a robust one, but the technique could be problematic. Also, the app might not be suitable for the targeted market.


It is better to take a professional approach that takes into account all the benefits of mobile platforms and their limitations. This approach will help balance the app development cost with the functionality of the app. Look for professional mobile app development services that can provide real help in developing the right app for your business.


For example, apps developed for location targeting are based on features like maps and they have to be developed from scratch. Since desktops are stationary devices, there is little sense in making location-based apps for desktop computers.


Since the latest Smartphones come with location-based features like gyroscopic sensors, Bluetooth, and Near Field Communication (NFC), they are more suitable for making location-based apps. Also, developers can make most of these features by using technology like VA or AR, and barcode scanning. The most perfect mobile application development would make the best use of Smartphone features.


Key technologies for developing mobile apps


You know that simply importing a desktop application to a mobile platform won’t work for your business. You should also know about the technologies you can use for developing an app.


Native Apps


Android app development is native app development because it is done for a specific platform or environment. If you are targeting Android phone users, you should go for a native app that will be available on Android stores. Similarly, you can target iPhone users with native apps. The advantage of native apps is their higher performance and excellent user experience. 


Web Apps


Web applications work similar to native apps, but they require Internet connectivity for working. Also, they run on browsers. Their advantage is they require minimum device memory, but they need high-speed broadband connectivity to deliver excellent results. The performance of web apps depends heavily on browser function and network connection.


Hybrid Apps


It looks like a better option or a middle way between web apps and native apps. Also, it is a favorite option of developers. But it could lack speed and performance. Also, there could be design issues like it might look different when viewed on different platforms. The best advice is that if you need an app for iPhone users, then you should go for iOS application development.


Types of mobile apps


App stores are brimming with mobile apps of all sizes, designs, features, and functions. And it won’t be an exaggeration to say that there is an app for every need. But some apps get more attention than others.


Gaming apps: It is the most popular category of mobile application development and it is evident from the fact that they account for 33% of all app downloads. Also, 74% of consumer spending goes to gaming apps. 


Business or productivity apps: Business apps are designed to help people complete complex tasks from their mobiles. For example, booking movie tickets will take only a couple of seconds from your mobile. Similarly, you can order stationery and grocery items from an app. 


Educational apps: Another category of popular mobile app development services, educational applications help people in learning new skills. For example, take online tuition applications that are quite helpful for school-going students. Similarly, you can choose apps based short courses to enhance your knowledge.


Lifestyle apps: These apps are related to fashion, health, workout, dating, virtual fitting rooms, relationship counseling, and other things that could help in improving your lifestyle. 


Entertainment apps: Netflix and Amazon Prime are the biggest and the best examples of entertainment apps. Used for delivering entertaining content like movies, music, and talk shows, these apps provide high-octane entertainment. Also, you can go for a native app like Android app development to make an entertainment app. 

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