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Hard Seltzer Market

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Hard Seltzer Market

The Hard seltzer, also known as spiked seltzer or hard sparkling water, is a carbonated alcoholic drink fermented with sugar with low-calories and carbs than other alcoholic beverages, often with fruit flavoring. Some of these are made with spirits such as vodka, gin, or tequila, and some are brewed from fermented grains or cane sugar, which makes them fall into the category of the beer as a 'flavored malt beverage.'


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The alcoholic content used in this differs from brands to brands. It is usually between 4%-6% alcohol by volume (ABV), with a calorie content of about 100 calories or in a similar range, which is identical to light beers. In the U.S, the alcohol is usually made by fermenting cane sugar, and outside of the U.S., they use either neutral spirit or fermentation of fruit. Furthermore, urbanization, changing lifestyles, a rise in the population's disposable income, and an increasing trend of alcoholic drinks among the young population increase the demand for hard seltzer in the market.

The development of new innovative flavors by combining sugar, fruity flavor, and tart and unique ingredients and introducing new fermenting processes by various companies is also augmenting the demand for hard seltzers. Therefore; the global hard seltzer market is anticipated to grow during the forecast period. However, government restrictions and the availability of alternatives may restrict the growth of the market.


Key Players

  • Anheuser-Busch InBev SA
  • Barefoot Cellars
  • Smirnoff
  • Boathouse Beverage Co.
  • Future Proof Brands LLC
  • Nauti Seltzer
  • Ficks Beverage Co
  • Bud Light Seltzer
  • Kona Brewing Co



By Region

  • North America
  • Europe
  • Asia-Pacific
  • Central and South America and the Caribbean
  • Middle East
  • Africa


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