How Restaurants Get Creative With Experiential Marketing?

When it comes to events, few players are more powerful than Eventbrite and Giant Spoon.

Jon Haber, co-founder of Giant Spoon, credits the agency’s larger-than-life activations for its rapid growth since its founding in 2013.

“It’s the thing that really seems to be resonating and breaking through almost more than anything,” he said.

Adweek spoke with Haber and Eventbrite CEO and co-founder Julia Hartz about what makes an experience that people connect with and the explosive growth of experiential marketing.

Here are five takeaways from that conversation.

Millennials—and current consumer habits—are fueling experiential’s growth

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Since for companies to retain their brand identity, revamping of traditional marketing strategies has to be performed.

As customers are likely to be engaged in a highly personal series of activities, internet commercials tend to be less effective.

Thus, coming up with the best experiential marketing campaigns that create a long-lasting effect on consumers could be a great tactic.Experiential marketing allows businesses to provide personalized experiences to engage hyper-targeted audiences maintains a positive connection between them and the brand.

With experiential campaigns that support businesses to enhance their brand affinity, reaching key audiences is possible.

Through a personal engagement of customers with products and services, information about the brands' background will increase.Consumer experiences with brand products that fascinate them will likely lead to shared information among their friends or family with a retained positive impression that increases brand awareness and reach new audiences.Long-Lasting Relation with Audiences Live marketing differs from other advertising strategies as it creates more personal involvement of customers with brands' services.

Live marketing assists brands have in-person interaction with target-specific audiences and offer emotional connections, allowing them to be engaged while having increased brand loyalty.Product Test Before Buying Experiential marketing lets customers have first-hand testing of products and services before purchasing.

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