Seven Valentine’s Day Experiential Marketing Ideas for Brands

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When it comes to events, few players are more powerful than Eventbrite and Giant Spoon.

Jon Haber, co-founder of Giant Spoon, credits the agency’s larger-than-life activations for its rapid growth since its founding in 2013.

“It’s the thing that really seems to be resonating and breaking through almost more than anything,” he said.

Adweek spoke with Haber and Eventbrite CEO and co-founder Julia Hartz about what makes an experience that people connect with and the explosive growth of experiential marketing.

Here are five takeaways from that conversation.

Millennials—and current consumer habits—are fueling experiential’s growth

This happens due to the lack of proper understanding of what branding is, how is it utilized in a business, and how it adds value to your brand or company.

Although branding is not a new concept, many people mistake it for other business concepts such as logo, marketing, or advertising.

Just like the famous saying you cannot judge a book by its cover.

While advertising has set goals and is looking towards tangible results such as an increase in sales, marketing is all about building your business relationship with your audience and the effectiveness of your brand identity in reaching potential customers.

Do not expect a sales report from the marketing department because that is not their goal.

You might think that there is no ROI because there are no tangible results such as an increase in sales with branding.

Utilising all elements of the marketing and developing an effective marketing mix promotion is essential to your sales and marketing process.Promotion within the marketing mix is executed daily by product marketing agencies and marketing agencies across Melbourne, Australia and the world every day.PR is critical as part of either a localised, regionalised, national or international promotional strategy.

It is far greater than simply putting some words in a newspaper.

It is working with bloggers, influencers, magazines, press, affiliates, potential partners and of course target market audiences to engage, create brand awareness, push good news stories, and of course sell product.Although PR often does not have a direct ‘trackable’ correction to sales results, as part of any digital marketing branding services, PR must be a significant part – although not always a significant investment.Simple – Always.

And it isn’t always easy, which is why having a brand marketing agency working in synergy with your business, your corporate objectives, your budgets and your KPI’s.The time to act is now, so why not book a meeting with specialist digital Melbourne marketing agency ROEMIN to get an obligation free marketing strategy and a quote, as well as insights as to how far you can take your business using a marketing mix promotion directed towards lead generation and online sales growth.