Like the food and beverages industry, the rise of natural, herbal, and organic has also worked to the advantage of the ayurveda medicine market. With its ancient origin in India, ayurveda has been riding the wave of growing inclination toward natural health remedies over conventional, synthetic medicine systems worldwide. With a consistently improving distribution network over the recent past, the ayurveda medicine market is likely to witness a strong growth outlook during 2021 – 2025, projects a new upcoming intelligence study of Fairfield Market Research.
While rural areas have been having a larger consumer mass following the ayurveda medicines for a majority of health conditions, the roots are rapidly spreading to urban regions as well. Increasing accessibility, growing affordability, and rising awareness about the effectiveness of ayurveda against a number of difficult, and even chronic conditions will continue to account for notable expansion of the ayurveda medicine market.
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Ayurveda Medicines Complement Allopathic Treatment
Ayurvedic treatments typically include herbal remedies, exercises, diet and lifestyle modifications, and contain animal sources, and mineral and metal sources. While the practice of ayurveda now also involves effective integration with yoga, meditation, massage, and other similar traditional practices, there has been notable rise in its usage in conjunction with the popular allopathy. A sizeable population in India, and surrounding nations have been preferably picking ayurveda over allopathy. However, there are certain conditions that require allopathic intervention, where ayurveda medicines are being increasingly used in combination therapy. Using ayurveda as a complementary therapy along with allopathic medicines for superior effect in terms of cure is expected to be a strong factor driving the market growth.
Ayurveda’s Growing Popularity in Non-Asian Regions to Benefit Market Growth
While most of the developing world cannot even afford the basic medicines, treatments, and vaccines, herbal medicines come to the fore as a viable, and provenly effective alternative medical solution. India, and several Asian nations thus present a massive market to ayurveda medicines manufacturers, whereas the western world is also showing strong indications of adopting ayurveda over the recent past. With the concept of preventive healthcare firming up rapidly worldwide, it is most likely that the market for ayurveda medicines will also flourish over the near future. As an increasing number of people look for better health outcomes in long term, ayurveda medicines are projected to gain considerable traction. The exploding growth of nutraceuticals industry is also expected to remain an important growth booster to the market.
Market Sees Renewed Public Interest in Ayurveda amid COVID-19 Pandemic
It has been observed that amid the global COVID-19 pandemic, both retail, and online pharma stores are witnessing ascending demand for ayurvedic products. While key players in the landscape are leveraging this demand upsurge as an opportunity to up their game, smaller companies, on the other hand, are considering investments in ayurvedic medicines, and other similar products. Immunity boosting products that impart a lasting effect on health are particularly gaining prominence in line with the viral outbreak.
Charak Pharma Pvt. Ltd., Baidyanath, Dabur India Ltd, Patanjali Ayurveda, Hamdard Laboratories, Emami, Sandu Pharmaceuticals Ltd., Chinese Herbs Direct, E3 Live, The Himalaya Drug Company, Doctor Green's, ELZAC Herbals, Kairali Ayurvedic Group, Nuralz, Nutricore Biosciences, Vicco Laboratories, and Zandu Realty Limited are some of the market leaders in ayurveda medicine market space that have been profiled in the report.
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