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TPG Names Anka Twum-Baah SVP of Customer Loyalty and Content

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MarTech Cube
TPG Names Anka Twum-Baah SVP of Customer Loyalty and Content

The Points Guy (TPG), the leading authority on maximizing travel using points and miles earned through loyalty programs and credit cards, named Anka Twum-Baah Senior Vice President (SVP), Customer Loyalty and Content. Twum-Baah brings 20 years of experience leading high-impact initiatives and global teams across travel, lifestyle, loyalty, e-commerce, and payments to TPG.

In her new position as SVP, Customer Loyalty and Content, Twum-Baah will spearhead the creation and management of TPG’s exclusive membership program comprised of over 11M engaged and passionate unique visitors per month. She will also oversee global content teams as well as the site and app products. As a member of TPG’s senior leadership team, she will help to encourage future business growth and shape the team’s culture.


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How Hyper-Personalization Improves Customer Loyalty in the Beverage Industry
Group FiO 2021-04-27
img
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