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Featured Snippets: Everything You Need To Know

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Nishit Agarwal
Featured Snippets: Everything You Need To Know

A highlighted snippet is a webpage extract that Google promotes as the most relevant answer to a search query. It is typically placed above other search results. Not every search yields a highlighted snippet, but when it does, it's frequently the first entry on the SERP. Featured snippets can also be found in the "People also ask" area, as well as Knowledge Graph data.


The featured snippet appears before the page title or URL, unlike in typical search intent results. Under the page title, you'll also see a label that says, "About featured snippets." Most browsers will automatically scroll to the portion from where the snippet was collected, which will be highlighted when you click on the featured snippet.


Features of Snippets

The material of featured snippets is presented in four ways:


Paragraph: The first is as a paragraph or blurb of text. Interestingly, the image used in the highlighted snippet does not have to be (and frequently is not) from the same page as the rest of the snippet material. Some featured snippets, such as the one shown above, include terms that users can use to refine their search and locate other featured snippets.


List: The second format is as a list, which can be numbered or bulleted. Choose the pg in digital marketing to learn more about content optimization.


Table: The third option is to provide the information in the form of a table.


Video: As the fourth form of featured snippet, Google will link to a YouTube video with a suggested time stamp of where the user can discover the answer to their question. The snippets incorporating YouTube videos are generally referred to as "recommended clips," and they are only available for YouTube videos. If you want to learn more about these search intent, enroll in a diploma in a digital marketing course.


Snippets with Benefits

The key advantage of becoming a highlighted snippet is that featured snippet material receives more clicks. HubSpot discovered that content optimization with a highlighted snippet has a 2x greater CTR in search results than material that does not include a featured snippet. In addition to increasing "simply" traffic to your website, featuring in featured snippets can enhance brand awareness and trust.


Not only is your name at the top of search results, but Google is also presenting it as the authoritative solution to the user's query. That's a strong indication that your content is authoritative and reliable. so, register for an advanced digital marketing course right away.


Snippet Keyword Selection

You may look in a few places to find the target keywords you should target to earn featured snippets for your website. The first step is to look for the most obvious opportunities: keywords for which you already score highly and are likely to trigger a featured snippet. Turn to your Google Search Console (GSC) account for assistance with this. Open the "Search results" performance report and sort the data by queries containing certain query words. Take a pg in digital marketing to learn more about it.


Then, return to your keyword research and select the keywords with informational intent that you want to target. Plug this keyword list into a reputable target keyword tracking or keyword research program that contains SERP feature data. The following SERP properties for a tracked keyword are listed by Woo Rank’s Keyword Tool.


A Tracking Tool for Featured Snippets

While you're working on claiming highlighted snippets for your content, keep an eye on the existing featured snippets for your site and keywords. Tracking highlighted snippets (and other SERP features) can help you in several ways:

  • Discover how your website appears in search results. SERPs with a plethora of features might push even the first result to the bottom of the page. Understanding how search results appear might assist you in determining which keywords are appropriate for your site.
  • Discover how Google interprets the intent behind a specific query. When deciding how to target keywords, don't rely on a wild guess. To arrange your content, make use of the presence of featured snippets. For a better understanding, select the advanced digital marketing course.


Conclusion

You should be familiar with how to use Google's highlighted snippets for SEO purposes. In a nutshell, the search results for Google's highlighted snippets display above position one - this is referred to as position zero! It has been demonstrated that sites with featured snippets ranking at position zero have a higher CTR (click-through rate) and, as a result, receive an influx of visitors.



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