

Why is having an online brand presence important?
A strong online brand presence helps a brand gain credibility and trust. This will help the brand differentiate itself from competitors in the market, and customers are more likely to trust the brand before purchasing a product/service. One of the ways through which brands can build a strong online brand presence is social media marketing.
According to Oberlo, the average time people spent on social media channels was 30 minutes. Moreover, 54% of social browsers use social media to research products.





