Ankush Mehta
SEO (Search Engine Optimization) & SEM (Search Engine Marketing) both exist within the umbrella term “Search Marketing”. Google’s search results are divided into two main categories: the paid search results and the organic search results. SEO is a method of ranking a website on the organic search results whereas SEM is based on a pay per click model of displaying text ads above the organic search results.
As an Expert Digital Marketing Consultant, Ankush Mehta advises you to run both SEO and SEM campaigns if you have the sufficient required marketing budget. Here are some differences between SEO & SEM he had shared:
- SEM search results always appear above SEO search results.
- SEM search results are demarcated with an Ad symbol while SEO search not.
- SEO search results have different features from SEM search results such as featured snippets
- SEM drives paid traffic while SEO drives organic traffic
- SEO efforts take a longer time to show results than SEM efforts
Learn more about SEO & SEM with the dedicated blog on our website
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Ankush Mehta
