For example, if we bid on the keyword "PPC software," our ad may appear at the top of the Google results page. What is Google Ads? Businesses can use the Ads platform to produce advertisements that display on Google's search engine and other Google domains. Users bid on keywords and pay for each click on their ads in Google Ads, which works on a pay-per-click premise. When a user conducts a search, Google looks through its pool of Ads advertisers and selects a few winners to appear in the premium ad space on the search results page.

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