One of the most efficient methods to expand on marketing tactics and establish a solid digital presence is through public relations. Companies are investing in the best public relations agency in Delhi to keep on top of their public relations tactics, to have higher returns.
Public relations is the process of communicating the right messages to the right people in the right place to improve a brand's reputation. PR firms work with their clients to assist them to achieve this and to promote them within their respective sectors. Public relations has the potential to improve a company's future and profitability. When used correctly, public relations may provide a corporation with the power to overcome practically any hurdle.
However, for a long time, the field of public relations has been buried in myths and misunderstandings. People are puzzled about public relations, advertising, and publicity, and professionals are debating how to measure the effectiveness of public relations operations.
Here are some myth busters about public relations:
Myth: PR is same as Advertising
Both advertising and public relations (PR) contribute to the development of brands, however advertising provides "paid for" awareness, whilst PR provides "earned visibility." Consumers see public relations coverage as far more credible than commercials, which helps to develop the company's image.
Myth: PR company only does Press Releases and Press Conferences
While press releases and press conferences are important parts of the work, they are not the be-all and end-all. Press conferences should be limited to just the most important events. Reporters will not attend news conferences if they are held regularly. Today, more and more communication is taking place through YouTube videos, Tweets, Instagram postings, and other social media platforms.
Myth: It's Enough to Have One Big Hit
It is not the case. The impact of a viral video or news release, while visible, is just temporary. Before you know it, the audience has forgotten about your material and has moved on to the next big thing on the internet. The goal is to be current and entertaining at all times.
Myth: Publicity is super easy
Public relations is a full-time job. Those who are just starting may prefer to do it on their own due to a lack of funds or a lack of awareness of what the work requires. Public relations is more than just organising and attending events. It entails creating a company's strategy and key messaging, leveraging communication, concept development, audience identification, smart targeting, and so on. It is beneficial to hire skilled specialists to handle the task for you.
Myth: PR is all about crisis management
Building a reputation that will eventually lead to sales takes time and is a constant effort. According to research, a consumer must know, trust, and believe in your product or service before purchasing, with a common rule of thumb of at least seven contacts. So, if you only call out when you're in danger, you're unlikely to be productive.
Myth: Publicity is not important for good products
An effective public relations plan can assist you in highlighting your greatest items - the ones you want people to know about. While strong public relations may help a terrible product, utilising public relations only for bad products is not a smart idea. Consumers have already formed an opinion about your goods, which may or may not be favourable, and when you eventually decide to market your fantastic items, they will still believe the products are bad.
Myth: Public relations has no business value
There are no statistics to demonstrate the success or failure of a public relations campaign. Some people and organisations attempt to quantify public relations by counting the number of clicks or visits, trade show exposure, earned media, and so on. For most businesses, the quantity of press coverage obtained is frequently compared against advertising rates, with earned exposure seen to be three times more important than purchased visibility.
Myth: The Press is under PR's control
Some publicists exaggerate their scope and power. Such an approach will simply not work since the stories they propose are in the hands of editors/producers, who are the true gatekeepers of public relations production. The press is not under the direction of public relations specialists. Public relations is the art of connecting with the press and the general public intelligently and successfully.
Myth: PR will show results overnight
Public relations will not make you wealthy quickly. While a great public relations plan may result in increased sales, this is not the primary goal. Public relations is all about increasing brand recognition and managing one's reputation.
