A startup proprietor works hard constantly to turn their idea into a money-making and successful machine. They are constantly working on strategies that will bring them glory, one such strategy being the mobile app strategy.
https://appsmaventech.com/blog/questions-for-startups-before-they-decide-to-have-an-app
This is because startup companies benefit insanely from having a mobile app. Through mobile apps, startups can improve customer engagement, customer loyalty and brand credibility, build their brand, and effectively advertise different promotional offers.
Apps are also a great tool for startups to receive feedback. Feedback helps ascertain what the customers don't like about your app and, more importantly, what they do like. It is also a great tool to track your customer's activity and engagement with your products and services. This is helpful because you, as a startup, can improve your products/services with that feedback and make them more customer-oriented. Now let us look at some crucial questions each startup should answer before deciding to develop an app:
What purpose does a mobile application serve your business?
Before you start building your mobile app, you must answer a very important and basic question. What is the purpose of creating a mobile application for your business? And is your idea for an app feasible?
Many-a-times, startup companies and businesses commission to build an app just because their competitors have an app. However, if you want to have a successful app, the app should serve a well-defined and logical purpose. The app idea should be unique and true to your business’s ethos. It isn't enough for your app to have a well-defined purpose. It is also important for your business to check your app's feasibility. By conducting a feasibility study and researching the market, a business can ascertain if the app will be worth the investment.
How do you protect your app from theft?
It is a big loss for a business when their app idea gets leaked before release. A competitive business can steal that idea and launch it before the release of your app. Maintaining confidentiality and protecting your app idea is of utmost importance.
Your business can maintain confidentiality by signing an NDA. However, that is not enough. You must also make sure that the app developers in charge of developing your app have good customer reviews. And that they are also taking appropriate data security measures.
What platform is most suitable for your mobile application?
After deciding the app's purpose, your budget for app development, the target audience, and your app's specific features, you can decide whether the app will be developed for iOS or Android.
Developing an app for Android and iOS has its own set of pros and cons. Many startups prefer to build their apps for Android because the Play Store has more apps than the Apple Play Store and because it is easier to add features on android that are not supported by iOS.
On the other hand, apps for iOS are cheaper and easier to build. They are also more customer-oriented and are preferred for their amazing display, faster development speed, higher earnings, and usability.