
Sentiment analysis means contextual data mining wherein you input a sentence, and it is categorized according to the underlying consumer emotions. A sentiment analysis system for text analysis combines natural language processing (NLP) and machine learning techniques to assign weighted sentiment scores to the entities, topics, themes, and categories within a sentence or phrase.







Would you be concerned about what people are saying about you?
Sentiment analysis is essentially the process of aggregating, understanding, and analyzing the views of people about a particular brand.
The term is also known as mining opinions in data analytics lingo.Sentiment analysis as a process helps the businesses in understanding whether the underlying emotion about their brand is neutral, positive, or negative.We are producing 2.5 quintillion bytes of data daily.
The insights gained through sentiment analysis can enable your brand to create positive sentiment about your brand by designing public relations tools.Benefits of Sentiment AnalysisOptimize your marketing strategyConducting functional sentimental analysis helps brands in optimizing their marketing strategy as they can know if their marketing strategy is proceeding in the correct direction or not.Evaluating the ROI of your marketing campaignSentiment analysis helps in evaluating the ROI of your marketing campaign.
Thus giving you ample time to respond to these negative discussions as the earlier you react, the better it is.By adjusting your marketing campaign according to the preferences of your customers, by improving the product quality substantially and by extending excellent customer support, you will increase the chances of gaining better leads.As they say, in business, perception is more important than the actual thing.
When Nike announced that it was taking the controversial NFL quarterback in its latest announcement, the customer sentiment was overwhelmingly negative.