Market Highlights
As per Market Research Future (MRFR), the global Edutainment Market Size is projected to cross USD 10.11 billion at a CAGR of 11.61% from 2018 to 2025 (gauge period). The research report clarifies and examines the effect of the COVID-19 flare-up on the global market, including valuable open doors and difficulties, drivers, and dangers.
Edutainment, a mix of schooling and diversion, alludes to software and innovation that joins amusement and training. These advances and items make schooling more interesting to understudies. This innovation is accessible in various ways. Instructive focuses like science presentations, greenhouses, aquariums, and kids' exhibition halls give both training and amusement.
Market Dynamics
Creating patterns in the business as far as time connected with learning while diversion and the presentation of new innovation are key factors prone to fuel the development of the global edutainment market. Furthermore, many driving players are creating different internet gaming that is really engaging and fascinating for youngsters and more youthful ages, and developing ventures by central participants to further develop purchaser experience and expand their item range are different variables that are relied upon to move the development of the global edutainment market.
Likewise, mechanical progressions like computer generated simulation innovation and the accessibility of upgraded renditions in the field of instruction are relied upon to expand the development of the global edutainment industry. Furthermore, the developing reception of trend setting innovations, for example, alluring digital surface and three dimensional animation to construct current progressed gaming innovation to give improved gaming experience are extra factors prone to fuel the development of the global edutainment industry. The developing utilization of video real time, portable applications, and online media is expected to increase target market development.
Futhermore, expanding consolidation and coordinated effort exercises between different trend setting innovation suppliers and the improvement of edutainment focuses, as artificial intelligence, blended reality, and the Internet of Things, are relied upon to increase the development of the global edutainment industry.
Notwithstanding, an absence of information on edutainment, especially in non-industrial nations, is relied upon to prevent the development of the global edutainment market somewhat.
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Segmentation:
The global edutainment market has been segmented into service type, revenue source, and end-user.
Based on service type, the global edutainment market has been segmented into non-interactive/spectator service and interactive/participatory service. Non-Interactive/Spectator Service is a small segment within this market. Non-interactive edutainment is typically restricted to niche topics with low demand. Rather than serving as an in-depth educational tool for these topics, non-interactive edutainment acts as an additional study guide. Interactive/Participatory Service is the larger segment within this market. Interactive education is preferred because of its improved educational properties, broader knowledge base, and secondary quality of improving social skills, particularly for individuals in their training years.
Based on revenue source, the global edutainment market has been segmented into advertising, ticket fees, and partnership. Advertising is the largest segment serving as the principal revenue source for most edutainment services. Ticket fees are charged by some dedicated edutainment apps and resources that intend to focus on the source matter without regard for the concessions that must be undertaken for an advertising-based revenue model. Realizing the advantages of edutainment, many colleges, universities, and other educational institutions are partnering with edutainment companies. This ensures an excellent hybridization where the edutainment company receives official recognition due to its tie-ups. Simultaneously, the educational institutions are provided with an excellent tool to improve their knowledge-based capabilities.
Based on the revenue source, the global edutainment market has been segmented into individuals, schools, and universities. Individuals make a major contribution to the edutainment video game industry as video games are purchased individually. Schools are constantly partnering with edutainment companies to provide useful tools and apps for their students to learn.
Regional Analysis
Region-wise, the global edutainment market has been segmented into North America, Asia Pacific, Europe, South America, and the Middle East & Africa.
In North America, edutainment has a strong presence. This region is responsible for several games and shows developed especially for their educational value.
Accepting the concept of edutainment in its entirety, Europe is an excellent market for all forms of edutainment services, with various partnerships with public and private schools as well as various universities.
The Asia Pacific has the largest number of smart device users and a very large pre-adult population, driving the region's market. The emergence of multiple edutainment companies and a very strong rivalry in education are further contributing to the growth of the industry.
The Middle East & Africa has a lot of market potential due to the very large percentage of young people and the rapid proliferation of smart devices.
The South American market is small, but offers an enormous advantage due to the use of Spanish in most of its constituent countries, making it simple to design apps and games.
Key Players
Brightcove Inc., Tata Sons Private Limited, LEGOLAND Discovery Center, KNeoMedia Limited, KidZania Operations S.A.R.L., Kramer Electronics, Kaltura, Inc., Kidz Holding S.A.L., Reliance Jio Infocomm Limited, AEL Data Services LLP, Meraas, d'Vinci Interactive, Inc., zSpace, Inc, Time4Learning, Inc.
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Edutainment Market Research Report: By Service Type (Non-Interactive/Spectator Service, Interactive/Participatory Service), By Revenue Source (Advertising, Ticket Fees, Partnership) and By End User (Individuals, Schools, Universities) – Forecast to 2027
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Edutainment MarketThe global edutainment market has gained momentum at a steady rate with an increased focus on the educational curriculum.
An income level worth USD 10.11 billion is expected to attain by 2025, with the backing of a CAGR of 11.61 %.The development of informative and engaging teaching models is expected to further create a favorable base for the development of the edutainment market in the coming years.
Moreover, the Intensified investments by huge gaming and educational businesses are expected to stimulate the edutainment market in the coming period.Segmental AnalysisThe segmental evaluation of the edutainment market is conducted on the basis of service type, end-user, and region.
This, in turn, is driving the growth of the global edutainment market.Global Education Market: The global education market is a multi-trillion-dollar enterprise and is consistently growing.
This market is facing a severe paucity of trained educators and the edutainment industry is helping alleviate that shortcoming by creating educational games, apps, and television serials.
This is directly helping the global edutainment market to expand and find recognition.Global Television Show Market: More television shows are being produced now than ever before.
Edutainment Market ShareThe global edutainment market has gained momentum at a steady rate with an increased focus on the educational curriculum.
An income level worth USD 10.11 billion is expected to attain by 2025, with the backing of a CAGR of 11.61 %.The development of informative and engaging teaching models is expected to further create a favorable base for the development of the edutainment market in the coming years.
Moreover, the Intensified investments by huge gaming and educational businesses are expected to stimulate the edutainment market in the coming period.Segmental AnalysisThe segmental evaluation of the edutainment market is conducted on the basis of service type, end-user, and region.
The European region has embraced the concept of edutainment completely which is an exceptional market for all types of edutainment services with several partnerships with private and public schools as well as various universities.
The Asia-Pacific has emerged as a principal market for edutainment and also has the top number of smart device consumers and a huge pre-adult population, which is responsible for the market’s growth.
The South American regional market is lesser, but it offers a fabulous benefit owing to the usage of Spanish in most of its countries, making it simple to invent apps and games.Competitive AnalysisThe need to keep the market practices in sync with the environmental concerns that are looming is expected to promote the overall sustainability of the market.
