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What Does a UX Designer Do?

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Steve Langy
What Does a UX Designer Do?

Many firms demand jack-of-all-trades in UX design, therefore they create a mash-up of UX positions for job postings on job boards. Others have a deeper understanding of the scope and depth of each profession within UX design and have created clearer, more specialised job descriptions, such as a job posting for a UX architect, a UX researcher, and so on.


This example of a UX researcher, on the other hand, demonstrates that the employer is searching for employees who are skilled in the research aspect of UX design. As a result, the job details are limited to the research work.


It's amazing how much the word UX design can be used in so many different ways. Let's look at the UX job titles to clear things out. Let's take a step back first.


What Does UX Design Include?


Answering this question is critical since it reveals the source of the misunderstanding. UX design is a broad phrase that encompasses a variety of UX professions. Here is a graphic illustration of the depth of the field:


For a long time, UX design has been related to a product's appearance. However, the "feeling" of a product has become more prominent in recent years. This is a better way to define current UX design.


To make an interface sparkle and have its own personality, a UX designer must know how to execute, facilitate, and evaluate research and data, while UI designers must grasp composition and visual design and have a talent for palettes, typography, and branding. All these can be learned online through various UI and UX courses for free and also by paying some amount.


Product Analysis


This is the first stage of UX design, and it focuses on market and user research. Understanding consumer demands, objectives, motivations, and behaviours is essential for UX design. As a result, research aids designers in understanding the target audience's mindset and sketching a design accordingly.


Instead of throwing darts in the dark based on assumptions, the designer may make educated selections based on good information. Focus groups, online surveys, and interviews with users and stakeholders are all good ways to conduct research. Another potential research option is to do a competitive analysis.


The information gathered is then examined and utilised to create well-informed personalities. These are fictitious depictions of real-life end-users that the designer is aiming for. These personas will determine the next step in the UX process.


Design


UX designers sketch the product's design at this point, based on the persona created after conducting research on the target user. The designer structures the content according to the situations in this phase.


Scenarios are fictional depictions of a customer's journey or a day in their life. They describe how the product (usually a website or app) fits into the user's daily routine. It is critical for a UX designer to appropriately account for each phase of the consumer experience.


Prototyping


A UX designer's tasks at this phase include creating a draught version of the product. Experimenting with the design, addressing any mistakes or inconsistencies, and gathering data to enhance initial concepts are all part of the process.


Prototyping allows the designer to share the product with other team members, including management, once these first stages have been completed.


Moving further, a designer must extensively examine the product's usability and functionality.


Product Testing


UX designers learn about any issues that may develop when people engage with the product at this stage. Product testing may be as basic as monitoring consumers or as sophisticated as presenting different versions of the product to see which one gets the best response.


Surveys and quizzes may also be created by designers. Furthermore, if issue areas are identified, designers may conduct interviews with users. Observing consumers as they engage with the product is the most basic of all user testing approaches.


Measurement


Once the final product is delivered, UX design does not pack its belongings and leave. The user experience (UX) is a continuous process that lasts as long as the product is in use. To ensure that the product satisfies client expectations, it must be tested on a regular basis.


It also recognizes the need for any adjustments and takes appropriate action. The likelihood of a consumer recommending the product to others is a frequent metric.



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