Dentists, who previously relied primarily on the yellow pages for promotion, are learning the benefits of creating a website for their dental practice. They understand that by having a dental services website, they are expanding their options to grow their practice. That's because more than 70% of US residents now turn to the Internet as a key resource for finding professional service providers, such as dentists. Dentists now have a variety of new tools at their disposal, such as being able to submit their website to thousands of online directories and search engines that link to the dental website, increasing awareness of their dental practice, and increasing the chance of purchasing dental services. new patients. via network. Get more information about dental website design.
But how do you capitalize on such a huge opportunity? The first thing to keep in mind is that your website must be carefully designed and positioned to give your prospective patients the information they need to make an informed decision. The following are some things that should always be included when designing and building a website for a dental practice:
1. Biography of each dentist: Unlike the yellow pages, a website gives you the opportunity to list her credentials and work experience, which helps a prospective client feel more comfortable choosing her practice. Make your site more personable by adding a photo of each dentist along with their bio.
2. Practice Areas – Always highlight your specialties so prospective patients can determine whether or not you are a good fit for their specific needs.
3. Before and After Pictures - They say "the proof is in the pudding." If you are a cosmetic dentist, be sure to include before and after pictures of successful work you have done.
4. Testimonials - Going to the dentist has long been a fear for many, from young children to adults. Be sure to include testimonials that emphasize a good "bedside treatment" with your patients.
5. Request a quote link – One of the best things about having a website is that it promotes your business 24/7/365. Busy parents or adults can search for new dentists at their leisure, most likely after putting the kids to bed. or late in the afternoon. That can make it difficult for them to call to make an appointment with a dentist's office when their available time does not coincide with office hours. Having a "request an appointment" link will alleviate that concern by making it convenient for a prospective client to contact the office with an appointment request, leaving their contact information for confirmation.
6. Hours of Operation – Your website should answer all the questions a potential patient might ask, and your hours of operation are an important and common question. If you offer alternative dating arrangements, be sure to include that as well.
7. Payment – ​​Please list all insurance providers you accept, including credit cards, cash, and other payment methods.
8. MapQuest: Technology now makes getting directions super easy. Why not make it easy for your patients by linking their address to MapQuest so your new patients can find directions to your office (including approximate travel time and distance)? This will be especially helpful for newcomers – a great target market for a dentist looking to grow their practice.
9. A dental blog: A blog is a great way to highlight your expertise and develop a relationship with your patients and prospective patients. You will be able to provide answers to questions as well as update your audience on the latest developments and dental technology being used in your practice.
10. Print Page Option – Having a website can save you a lot of time and money. Take advantage of this by directing prospective patients to your dental office's website instead of sending out brochures. Make sure visitors can print the pages so they have the option to learn more about your practice and what you offer when they're on the go. The print page option should offer the ability to print content without complicated formatting or extraneous images.
