What do you need more for your business to succeed: a business card and a business website?
With the increasing craze of digitalization, the age of print media is gone and replaced by electronic media. So, to stay digitally fashionable, you must business card replaced by a business website, or else you will dawdle.
In addition, the researchers say that 88% of the business cards end up in the dustbins. So, you can imagine if you prefer business card marketing, where your business will end.
The following segment will clarify why business websites are more effective than business cards.
1. Constructive advertising
A business card only provides specific details like company name, owners, product names (brief), and address. Instead, when you contact a web designing company from India, they will ask you all the things in particular. For example, if you’re selling vegetables, then are dried vegetables available along with fresh produce.
So, you see, you have plenty of space to describe your products/services, and thus the buyer feels more engaged.
2. Reach
The business card has a limited reach; wherever you go, you distribute them.
On the contrary, there are no boundaries for a business site. It can be widespread globally and all thanks to the internet.
Thus, websites enable you to advertise your products in every possible country, state, or place globally, which means a more extensive customer base.
3. Convenience
The most significant advantage of the websites, in general, is that they are accessible from anywhere in the world.
Thus, your clients or potential customers can access your business services or products 24/7, regardless of place and date. Hence, it ensures better reach.
In addition, websites are an effective way to communicate with clients, for example, solving problems through chatbots& more. Thus, it is an effective way of engaging customers and encouraging them to stick with you. Meanwhile, a business card doesn’t ensure your accessibility at all.
4. Updates
To date, if you favor the printed business cards, then Picture yourself in the situation where you have changed your office address or phone number.
In that case, either you will be wasting 100 printed cards with older information or doing nothing at all. In both cases, you’re wasting your precious time.
Instead, how easier is it to alternate the information and its availability to the people.
In addition, if you have made any change or launched a new product, you can alter the information on the website, and your contacts will be updated about the latest additions.
5. Feedbacks
Feedbacks comments are always appreciated by both the parties, the owner and potential customer.
With consumer feedback, the owner can improve the business if any scope is there. On the other hand, the customers must provide a valid e-mail, phone number, or name while giving feedback.
So, if a passive customer sees it, he will find the products/ services feedback comments more genuine and might turn into an active buyer. Meanwhile, a business card holder can’t get access to this facility.
6. Cost-effective
The initial cost of a printed business card is way lower than what you will spend on a business website. However, look at it that way:
Once a business website is launched, there are hardly any changes that are required. Instead, you printed 100 cards and distributed them all. Now, you again have to print those cards, and what if you have changed the office address? In that case, you will have to spend again on re-printing those cards.
Thus, you will be spending a lot of money on a small business.
Meanwhile, how easier & cost-effective it will be altering the information with one click. So, think before you invest.
Another minor yet critical benefit of building a business website are:
· The business sites leave an excellent first impression.
· More room for creativity.
· Increase in brand’s visibility & recognition.
· Measurable and desired results in no time.
· Easy marketing, especially for an online business.
What if business cards are digitalized, i.e., digital business cards
It can be a great marketing tool for sending your digital business card via dropbox, messages, or other apps to every person you meet.
