To gain more traffic in 2022, we must implement a more effective SEO strategy. In this article, we discuss Image SEO. Image SEO plays a significant role in Search Engine Ranking. The SEO trend of 2022 will heavily emphasize image SEO.
It's not easy to rank on the Search Engine Result Page (SERP). Many factors will contribute to your ranking in the year 2022. Image SEO is one of them.
Image optimization is one of the most significant aspects of an SEO strategy. In addition, its significance continues to grow.
The images are the most significant part of any article. Visual Presentation keeps readers interested. Visual representation allows the message to be understood clearly.
What is Image SEO?
Image SEO means optimizing the image for better search results. Websites with e-commerce functions should pay special attention to image optimization.
From an SEO perspective, images can help you rank higher on search engines like Google and improve your image ranking in image search results.
To optimize your image, you should consider the following points:
1. Image Filename
Your device assigns a unique name to each file stored on it. The file name describes the file content. Furthermore, search engines such as Google recognize the image context based on the file name.
Therefore, stop using default names like img01.jpg. Use a file name that describes the image instead.
It helps search engines understand your image better and improves your SEO value.
2. Image Format
Another significant aspect of Image SEO is the image format. Although there are many image formats, JPEG and PNG are the most used. Neither file type is entirely accurate. Both image formats have their advantages and disadvantages.
It is now clear to you what file type to use.
3. Image Title Attribute
A title is helpful for visitors and search engines to identify image context. Users can view the image title when they mouse over the image.
How to add Title Attribute in Image?
<img src=”https://image.com” title="title text here"/>
4. Image Compression
The large size of the image file can impact web page loading speeds. If you have an e-commerce site with thousands of images, this is even more important. That's why Image compression is necessary for Image SEO.
As you know, page speed is an important ranking factor. Therefore, you should reduce the size of your images so that a web page can load faster. It will help you in achieving a high ranking in SERPs.
Google Page speed insights provide an easy way to check the performance of your website. You can also use the GTmetrix tool.
You can compress your images with the online TinyPNG tool. Use the WPsmush plugin if you already have a WordPress site with tons of photos.
In terms of page loading speed, image compression is beneficial. But don't compromise with the image quality.
5. Add Image Caption
I used two images as examples in the Image Comparison section. They both appear the same. One is the original image, and the other is the compressed image. The caption makes identifying the image easy.
With the help of the caption, you will understand which one is a compressed image and which one is original.
The caption is always visible at the right below the image. The purpose of the caption is to provide additional context for the image to the user.
Through this, users can easily understand your image. In addition, you can include a keyword in the caption to boost SEO.
6. Create Original Images
Original and Unique images have lots of benefits. Instead of using stock images, create your own. However, stock images are still helpful. Each has pros and cons.
To raise brand awareness, you should create your images.
It is also one of the factors that affect Image SEO.
7. Images Sitemap
Search engines can easily find your website pages with a sitemap. There is a high probability that search engines will crawl and index your images if your site has an image sitemap.
You do not have to worry if you use the Yoast SEO plugin. It will automatically update your sitemap with image information.
8. Image CDN
Image CDN enables faster image delivery as compared to Regular CDN. This service makes images of your website responsive to desktops and mobile devices.
It is possible to improve your website loading speed using an Image CDN, which is beneficial for Image SEO.
9. EXIF Metadata
EXIF is known as Exchangeable Image File Format. Whenever you click a pic from your camera or mobile, the image will save on your device along with some metadata information. Metadata includes the date, time, camera settings, GPS location, and copyright information.
Developers at Google have already stated that EXIF Metadata is also a ranking factor for images in one of their videos. So you can't neglect this ranking factor.
Next time, make sure to edit the EXIF Metadata before uploading the image. Check out our article to learn how to view, edit, and remove EXIF metadata.
10. Alt Text
An ALT text is required when an image is unavailable or unable to load on a Website. With the help of ALT text, you can describe the image accurately.
Add ALT text to essential pictures only. All of your website images don't need an ALT text.
To rank well on search engine result pages, you can include a keyword in the ALT text. These ALT texts are visible to search engine crawlers as well to users.
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Search Engine Crawlers can't read your image without ALT Text. So it is necessary to add ALT text in images.
For Image SEO, ALT text is essential. Why is Image ALT Text Important for SEO? You can find more information in our article.
Conclusion
2022 will be a big year for Image SEO Trend. Following the above points will ensure that your Image ranking will rise. With these points, you can differentiate your website from the rest and maximize your results.
Give your thoughts on the 2022 Image SEO Trend in the comment section. We'd love to hear what you think. We will also see Web3 impact on SEO. So for effective results, we have to adopt an advanced SEO strategy. To keep your SEO efforts up-to-date with Web 3.0, hire a reputable Orange County SEO Company (Website Promoters L.L.C.)
Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that.The problem is no one talks about it in detail, but we must remember that image search has the potential to drive massive traffic to your website.
In this guide, we will discuss the ways to optimize your images to rank higher on image search results.Importance Of ImagesImages play a significant role in giving context to your content.
Using appropriate images can help the readers understand and engage better with your content and also break large text blocks.As Google is moving towards visual search, we are increasingly noticing images occupy prime positions in the SERPs, often above the typical organic results.However, one thing that you must not forget is to choose the images carefully.
To stand out from the competition, use bespoke, unique, and original images to make your content valuable and communicate your story better.The importance of image search can’t and shouldn’t be ignored.
Poorly optimized images are one of the primary reasons behind slow web pages and making improvements can have a considerable impact on your site’s loading speed and PageSpeed score.Therefore image SEO should not stop at optimizing alt texts; of course, it is one of the main parts of the process, but it is only “one of the main parts.”What are Alt Tags and Alt Texts?You must have heard about optimizing alt texts, alt tags, alt descriptions, and sometimes, alt attributes from SEO professionals.
More likely than not, writing good alt descriptions is all about using your common sense to explain what the image depicts simply.However, we can break down this process into three best-practice rules that you should follow when optimizing the alt text of your images.Be Descriptive and SpecificAlt texts should always be able to describe the content of an image in brief.
