What Is The Difference Between Clicks And Impressions?

When you're using Google Ads, especially for the first time, it's easy to get confused by the terms clicks and impressions. In this video, we'll explain the difference between these two terms. Watch now!

What is the difference between clicks and impressions is fairly straight forward the click is a click when somebody clicks on your ad and an impression is every time your ad pops up and shows up on the computer, tablet or a mobile phone device so irrespective of the click impression is when an ad is seen by somebody on a computer or on a device.