When we design social media metrics, the most important thing to keep in mind is the stages of the customer journey? As a leading social media marketing agency for small business and social media marketing agency in Delhi, we have listed some important points to consider in this post.
If you’re designing a digital marketing campaign for your business, social media metrics will form an important part of it. From the perspective of a small business, we can tell you that there are four to five main key performance indicators (KPIs).
While any other social media marketing agency for small business might just suggest the most common social media metrics, we also stress on customer engagement, raising brand awareness, conversions, and increase in revenue over a period of time.
Why you may ask is social media metrics important? Because in real time the business is not just about selling a product and getting paid for it. With the onset of the technological revolution that we are sitting on currently, it also means reaching out to customers through online channels and keeping a tab on what people are saying about your product. And where is it that people like to share their opinion? social media channels. We had recently covered 50 social media campaign ideas for businesses - small and large. And in this post, we are extending the same conversation to what you should keep in mind while covering the reach of your social media.
Here’s an overview of the two social media metrics that matter most
1. Reach
In advertising, media and marketing, reach is the number of unique users you have exposed your post to. In digital marketing, this can refer to the number of unique users reached in a digital campaign, not the total number of impressions delivered.
YouTube, on the other hand, defines “Reach” as the number of times your video thumbnails are shown on YouTube.
Whichever social media metric you use, don’t use likes and followers to measure the reach of your social channels. Count it by the total number of people who see your content.
- Unbox Social: The social analytics of Unbox make it fairly easy to count the reach. It gives you real-time insights into what is happening on your accounts. The dashboard also provides information on the demographics of followers, engagement rates, and impressions of your posts and stories.
- Mention: It is a wonderful tool that lets you know what people are talking about and suggests words that you can use to increase your social reach. It combines social monitoring across multiple platforms, including Yelp, Tripadvisor, and even amazon.
- Keyhole: Keyhole provides the latest trends, insights, and analysis of your hashtags and keywords, which you can use to identify the number of people who interact with your brand. Having this data readily available makes it easy to monitor the reach. Keyhole also runs searches to show you influencers in your niche who are using similar keywords.
2. Engagement
Engagement on social media includes how many times users share, like, or comment on your posts. It is equivalent to the emotional and physical feel of your brand in the virtual world. For many brands, engagement is a complex issue, and many of them look out for newer ways to engage more and more people to their pages. Here are some tools that you can use to check the engagement level.
- Tailwind: Tailwind is ideal for checking engagement for visual marketing on Facebook, Instagram, and Pinterest. It lets you schedule posts in advance and provides useful analytics and recommends the best time to post. Tailwind's easy usability allows multiple users to collaborate and work together on same projects.
- Buffer: Although Buffer’s features are very basic, it is a great tool to monitor customer engagement free of cost. It also has a scheduler and analytics, which come under the paid option. The app supports LinkedIn, Google+, and Pinterest too.
- Oktopost: A engagement checking tool, Oktopost helps companies save time while keeping a track of their social media metrics. It comes with multiple publishing tools, tracks the posts, and visually displays the result of promotions and social media campaigns.
Conclusion
Social media metrics are all about understanding your customers better. While there may be hordes of software and DIY guides available, only the agency with the right kind of experience can handle it perfectly. Knowing the different types of social media metrics that you should be following is just half part of managing social media for a business. It also involves a lot of SEO strategy and creativity. For more information, please feel free to contact us!
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