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Top 5 Elements That You Need to Focus on For Your Website

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Elia Longbottom
Top 5 Elements That You Need to Focus on For Your Website

Web design might feel a little complicated at times, especially to beginners. Although most beginners at a website design company in NJ can identify what makes a good website, composing the perfect blend of website elements from scratch is sometimes too difficult.


Web designers work tirelessly for a countless number of hours, working with a host of web design tools, and the ever-tedious changes between RGB colors and boring codes in the pursuit of a perfect mix that strikes the ideal balance between innovation, creativity, and brand image. Failure to achieve so results in a lifetime of frustration. But the experiments keep going on like any passionate scientist. Here’s a break of some of the most crucial parts of modern website design that you, as a web designer, can adopt to boost your site's performance:


  • Unique Typography

The typeface you select for your company website will aid in communicating your message to the customers. Generally, you would want to strike a mix between professionalism and youthfulness. There are a lot of options in terms of font color, font choice, font size, placement, etc. However, it should complement other elements while being fresh. For instance, if you are using serif or sans serif fonts, look for something different and that will set your site apart from your competitors.


Additionally, it should be easy to read. As there will be a lot of subtexts too, you should not overuse one font style. Try and use a different and complementing font to distinguish headings and accents, but don't use too many variations to avoid inconsistency.

For better readability and aesthetics, select a color scheme that contrasts your text and background — try pairing light tones with dark tones.


  • Content Hierarchy

There's no questioning the importance of quality in a webpage's content. Your content is one of the main reasons people access your site through search engines. Creating high-quality content is, therefore, necessary for designing a successful website. In addition to the quality, your content should be rightly placed on the website. Determining the position of a piece of content is an element of content hierarchy.  


When deciding on a content hierarchy, you should prioritize the most important information. 

For example, you should explain your product or service and any distinguishing aspects that set you apart before providing contact details. 


  • Mobile-friendly design

Gone are the times when people used to sit, turn on their computers, and search for a thing. Now is the time of mobile technology. There is a great chance that most users would access your company’s website using their mobile phones. 

A site that isn't mobile-friendly is running behind in this increasingly mobile era. Mobile traffic has surpassed desktop traffic and is showing no signs of receding. Your website should be the one that easily adapts to different screen sizes. It should remain as effective as your desktop website.


  • User Experience

Poor user experience on a website is quickly noticeable and negatively impacts your business. Your website should be user-friendly to give smooth accessibility to the customers. User experience (UX) design deals with how the site is used rather than its appealing appearance. UX design focuses on improving the interaction between your users and your website. There are various tools like animation, navigation, easily digestible content, or responsiveness that make your website easy to use and interactive. Most businesses ensure that users are satisfied with their website because only a satisfied user would possibly convert into a prospective customer.


  • Call to Action

The end objective of most business websites is to induce a consumer to take action on their site, that is to buy. To do this, calls to action should be smartly positioned across the page.


The design of the landing page should guide the potential buyers to that action. Your users will be guided to the appropriate action by the text, graphics, and images. The calls-to-action should be designed smartly and indicate clearly what you want people to do. Buttons like ‘Buy Now,’ ‘Contact Us,’ or ‘Sign Up Free’ should be rightly placed. Also, ensure that the customers have all the information before your website presents a call to action button.


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Elia Longbottom
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