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MOLOCO, a leader in machine learning and growth solutions for mobile marketers, today announced the launch of its programmatic advertising platform, MOLOCO Cloud.
MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services.“Our goal at MOLOCO is to provide marketers with the tools and technical infrastructure needed to thrive in the modern mobile marketplace,” said Ikkjin Ahn, co-founder and CEO of MOLOCO.
“With MOLOCO Cloud, we’re taking the next natural step—giving more control to advertisers so they can take a hands-on approach to managing their programmatic ad campaigns on a global scale while still enjoying the full benefits of our performance optimization algorithms.”MOLOCO Cloud provides mobile marketers with direct access to real-time campaign data so that they can optimize performance at the impression level.
Delivering a more comprehensive solution than what is available today, MOLOCO Cloud provides total transparency over programmatic operations and complete control over every aspect of campaign management.
Digital advertising plays a key role in the marketing strategy for most businesses.
It allows them to target their audiences more directly and effectively to help grow brand awareness in a market.
Whether they’re guided to a content marketing piece like a blog, a business whitepaper or testimonial about the business’s solution, or a product page, the role of digital marketing is to share content with audiences and ultimately drive engagement that leads to better customer relationships and or increased revenue.Data management platform, or DMP, is integral in the management and execution of digital advertising.
Digital management platforms are used by digital advertising buyers and publishers to house and manage data about the business’s audience.
One DMP can handle data from multiple sources, making it an important part of business marketing and technology solutions.Don’t miss more trending news.
https://is.gd/VLQMdJ What is a DMP- Data management platform?A data management platform is software that essential works as a database for digital marketers.
In the rise of technology, many of the things we once considered to be essential are now rendered almost useless as developers aim to provide more convenience and wider access to do tasks with just one little gadget.
In the era of the touchscreen, has paper lost its touch?Old-fashioned as paper may seem, especially for the younger generation whose fingers have spent more time on the smooth screens of electronic gadgets than ink-stained on the rough edges of the paper, the print industry seems to remain enthusiastic about the relevance of the paper.
Through the sea of new media available for consumers to use, there appears to be something that keeps the paper industry afloat.Offscreen LearningAmong the firm believers of paper’s undying potential are of course the people within the corners of the room that first taught us its value through handwritten projects, book reports, etc.
This means that even with technology offering people more convenience and with younger people getting more computer literate, the hassle of taking down notes on actual, tangible paper is still best preferred.While some people may also argue that those who refuse to use tablets or laptops for school works just haven’t indulged themselves yet with technology because “they’re too old” or “they don’t know how to use a computer”, a Nielsen report begs to differ.
What’s interesting about this finding is that this was conducted on the generation that’s not too young to be part of the market for new technology, but also not too old to remember what it was like before the world decided to modernize, and yet they still subscribe to the latter.But of course, there’s a difference between what the students and parents prefer and the results when these methods are really applied.
As cited by the Paper and Packaging Board, a survey done in five countries by Dr. Naomi Baron, a professor of Linguistics at American University, revealed that 92% of the students considered print as the best medium for concentration, and comprehension was better facilitated when the reading material can be held and felt.
