The Digital Video Advertising Global Market Report 2023 by The Business Research Company, provides digital video advertising market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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According to The Business Research Company’s Digital Video Advertising Global Market Report 2023, the market size is expected to grow from$55.73 billion in 2022 to $70.53 billion in 2023 at a compound annual growth rate (CAGR) of 26.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global digital video advertising is expected to grow to $192.18 billion in 2027 at a CAGR of 28.5%.
Increased digital media usage is expected to drive the growth of the digital video advertising market in the future. Digital media are communication mediums that use different encoded machine-readable data formats. Digital media helps the digital video advertising market by promoting the different brands of companies, and the rise in the consumption of digital media across many platforms has opened up new possibilities.
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The digital video advertising market is segmented:
1) By Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types
2) By Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3) By End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users
Developing innovative platforms is a key trend gaining popularity in the digital video advertising market. Major market players are concentrating their efforts on creating innovative platforms to develop digital video advertising to reach out to more consumers. For instance, in July 2021, Huawei Technologies Co., Ltd., a China-based technology corporation, along with Wavemaker, a South Africa-based regional division media company, launched an innovative digital advertising platform to roll out HUAWEI Ads. The Huawei Digital Platform for digital transformation uses AI, video, big data, and security for data convergence, operational issues, and new business value.
The digital video advertising market report table of contents includes:
Executive Summary
Digital Video Advertising Market Characteristics
Digital Video Advertising Market Trends And Strategies
Digital Video Advertising Market - Macro Economic Scenario
Digital Video Advertising Market Size And Growth
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Africa Digital Video Advertising Market
Digital Video Advertising Market Competitive Landscape And Company Profiles
Key Mergers And Acquisitions In The Digital Video Advertising Market
Digital Video Advertising Market Future Outlook and Potential Analysis
Appendix
Top 5 Major Key Players Are:
Meta Platforms Inc
Twitter Inc
Google LLC
Snap Inc
Conversant LLC
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In the rise of technology, many of the things we once considered to be essential are now rendered almost useless as developers aim to provide more convenience and wider access to do tasks with just one little gadget.
In the era of the touchscreen, has paper lost its touch?Old-fashioned as paper may seem, especially for the younger generation whose fingers have spent more time on the smooth screens of electronic gadgets than ink-stained on the rough edges of the paper, the print industry seems to remain enthusiastic about the relevance of the paper.
Through the sea of new media available for consumers to use, there appears to be something that keeps the paper industry afloat.Offscreen LearningAmong the firm believers of paper’s undying potential are of course the people within the corners of the room that first taught us its value through handwritten projects, book reports, etc.
This means that even with technology offering people more convenience and with younger people getting more computer literate, the hassle of taking down notes on actual, tangible paper is still best preferred.While some people may also argue that those who refuse to use tablets or laptops for school works just haven’t indulged themselves yet with technology because “they’re too old” or “they don’t know how to use a computer”, a Nielsen report begs to differ.
What’s interesting about this finding is that this was conducted on the generation that’s not too young to be part of the market for new technology, but also not too old to remember what it was like before the world decided to modernize, and yet they still subscribe to the latter.But of course, there’s a difference between what the students and parents prefer and the results when these methods are really applied.
As cited by the Paper and Packaging Board, a survey done in five countries by Dr. Naomi Baron, a professor of Linguistics at American University, revealed that 92% of the students considered print as the best medium for concentration, and comprehension was better facilitated when the reading material can be held and felt.
