Principles of Good Website Design

Your website is one of many channels of communication between you and your business clients. Your ability to communicate your services efficiently via your website depends on some important factors. A great website is easy to use and engages your clients when they have enquiries about your business. These are key factors that set great website designs apart from good website designs.

Several people on the internet today make their decisions about a business from the first few seconds of interaction with their websites. Hence, creating a first impression with your website design is a key factor in creating a lasting relationship between your business and new customers. Apart from this, your easy-to-use website should also be simple enough for your visitors to be able to take conversion decisions easily.

When designing a customer-friendly and easy-to-use website, you will need to implement some guiding principles that help you to engage your website visitors.

Simplicity

A great website can present the information and content that visitors want in a simple format. For ranking and optimisation purposes, simplifying your presentation promotes your website and boosts its ranking in search engines. You can also add infographics, color themes, and cool typography to engage the visual capacity of your visitors.

Content

On one hand, you need to focus on simplifying your website. On the other hand, your website has to provide great content that will make visitors come back to your website for more. Having relevant content is another important aspect of engaging and retaining visitors. Your content should be specific to your services, easy to understand, and focused on providing solutions to your customers.

User Interaction

A well-arranged hierarchy that infuses great user interface arrangement and the simplicity of content provides an orderly visualisation for users that will be interacting with it. To achieve this interaction, the use of color, styling, contrast, templates, and several other options is key. Creating this hierarchy is necessary for representing your information and guiding your visitors to take certain actions.

Mobile Friendly

Several people from Australia and around the world will be accessing your website via their mobile devices. Statistically, users spend more of their time on their mobile devices than on laptops or desktop computers. Optimising your website content for mobile is a great strategy for your website design.

For these reasons, your website should be able to provide the same aesthetically pleasing experience and website features as your desktop version. The mobile-friendly approach also involves mobile-first design, visible illustration, and inclusive mobile device features, among several others.

Website Performance

A great website design focuses on how to optimise the experience of its visitors. Your visitors already have fast load-up interaction with other websites. They also get quick responses from these other websites when they take certain actions. Why should they cut your website any slack? Slow website performance will cause your customers to leave your website and head straight to your competitors.

To get a boost in your website’s performance and overall load-up time, you need to compress your images and optimise your content. You also want to choose a stable hosting service provider for inbound and outbound requests.

How We Can Help You

Standing out from the chaos on the internet might seem like a daunting task. You do not have to break a sweat to stand tall ahead of your competition. We’ve got you covered! At Sydney Digital Agency, we provide the best website design and optimised content that provides an engaging and interactive channel for your customers. We can help you create a great website that will help your business reach its target audience all over Australia for needed business conversion.

Content Source: https://sydneydigitalagency.com.au/principles-of-good-website-design/