The idea of using beauty and cosmetics products is nothing new; they have been around in some form or the other since 4000 B.C. With the passage of time, the multi-billion dollar industry has tried its best to keep up with the evolving trends and meet growing customer needs. The past decade has been a period of great changes in the industry, mainly owing to its notoriety regarding sustainability, ethics and excessive chemical use.
In 2022, beauty and cosmetics brands are introducing innovations that might be the solution to several issues that the industry faces today. Like with many other industries, these innovations are being implemented using digital technologies.
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