We all are aware of the position of LinkedIn being the #1 platform for lead generation. For generating leads, brand awareness is as mandatory as advertising, or you can also say that brand awareness is a part of advertising itself. The top B2B marketers always prioritize brand awareness to improve the brand's reputation. It's ubiquitous for any brand to gain some attention rather than directly stepping into the lead generation pool.
For instance, if you are a new brand and directly stepping into the lead generation process, you can generate leads, but can you convert them? The simple answer is no. If people know nothing about your brand or there's zero reputation in the market, no leads that you've generated will convert. Let's compare Amazon with any other eCommerce website that is a newbie in the market. People will choose and trust Amazon because of its reputation through the years because of the brand awareness programs.
In the end, no leads will become your customer if your brand's reputation hasn't built up. One of the reasons for this is other fraudulent companies who are thugs and have looted hundreds and thousands of people.
Coming back to square one, LinkedIn is a platform with innumerable entrepreneurs, customers, and intellectuals who trust well-built profiles on this official virtual place. Hence, it's the best place to escalate and evaluate your brand's prominence through different crusades. It will automatically bring in organic leads who are your potential customers.
Lead generation on LinkedIn is again easier with the help of Inmails. Inmails help you directly go to the audience's inboxes and converse with them indirectly. Moreover, inmails are worthy as they do not directly go to the spam folder because of LinkedIn's frequency cap feature on the sponsored ones. You can customize this personalized message that will directly land into an individual's inbox. Consider that these messages should be short, crisp, targeting, and convert the individual into the customer.
These days, few of the emails directly go to the spam folder because of the companies' cyber security measures. But Inmails are different, and you need not be worried about any spam. Read more
