Using influencer services for imaging purposes or boosting sales has become commonplace. Big brands can spend big to be able to work with influencers with millions of followers. Meanwhile, business people with a limited imaging budget can use the services of Indonesian micro influencers, which are relatively cheaper.
Influencer Engagement in Business
Owners or business people who target internet users, especially social media, must have considered using the services of influencers. How information can spread quickly and image increases thanks to the involvement of influencers is something that is believed to happen.
The ability of an influencer to influence followers to create trends is a social phenomenon in the era of internet use, especially social media. This is what makes the success of digital campaign practices or digital campaigns can be greatly affected by the involvement of influencers.
Even an micro influencer indonesia with a number of followers that has not reached millions can still have a positive impact on image or sales if his followers are the market niche of the endorsed product.
Influencer Rankings by Number of Followers
There are levels or levels of influencers that can be distinguished by the number of followers or followers they have. Here are 5 levels of influencers that are known in Indonesia.
Nano Influencer
These are influencers with a small number of followers with numbers ranging from 1,000 to 10,000 accounts. A relatively small number can have an impact on a business when the following is the right market niche for the goods or services being promoted. Most nano influencers have a specific niche and have a high degree of closeness or engagement with their followers.
Micro Influencers
An influencer who falls into this category has a number of followers between 10,000 and 100,000 accounts. Most of the micro influencers also have specific niches related to their particular knowledge or field.
Similar to nano influencers who have a high affinity with their followers, micro influencers generally also have an intense relationship with their followers. This specific proximity and niche factor is a plus for influencers who have not too many followers.
Mid-tier Influencers
This influencer can be said to be someone in the middle with a number of followers between 100,000 to 500,000. Given the large number of followers, this medium type of influencer lacks intense relationships and interactions with their followers.
Macro Influencers
Influencers in this tier have followers between 500,000 and 1,000,000 accounts. Influencers of this type who are active on Instagram are generally known as celebgrams. Most of them also have certain content specifications that have a lot of fans.
Mega Influencers
The number of followers of influencers in this tier is more than 1 million accounts. They generally fall into the category of celebrities who are known nationally, regionally or internationally. Collaboration with influencers in this class generally costs a lot of money.
Business people with limited capital who are interested in cooperating with influencers may be able to choose Indonesian micro influencers or two other types of influencers who are above or below them.
see also : influencer marketing platform infina.id
Socio Influencer is leading influencer marketing agency connecting top brands with passionate socially engaged audiences through influencer marketing
Are you thinking of picking a professional search engine marketing consultant for increasing your business online?
In that matter, Contact Julie Solomon to hire.
She is a host of the influencer, marketing influencer, marketing strategy, and marketing blogging.
