The year 2021 has seen the rise and fall of many industries across the globe. Despite some natural and economical catastrophes, the direct selling industry has stood strong and steady contributing a major share of $179.3 billion to the world economy. It is important to understand the trends in the industry with the help of research and studies. Popular direct selling organizations have come up with their impartial studies to provide actionable insights for the MLM business. Let us discuss in brief, some of the key insights from the research of direct selling during 2021.
The Growth and Outlook Survey by the U.S Direct Selling Association predicated a 4-7% growth for the direct distribution channel in 2021. Based on this study, direct selling distributions are expected to rise between $41.7 billion and $42.9 billion. The study was published in line with the DSA research year-to-date, public company reporting, member growth expectations, and broader retail and labor market macroeconomic indicators.
The parent organization for the direct selling brand OPTAVIA, Medifast, conducted a study on the health priorities of U.S. adults. 93% of the adults in the United States have adopted health and wellness goals with 84% of them actively working on it. 76% of U.S. adults prioritize their health solely to enhance their physical and mental well-being. 40% depend on healthcare providers for support. While 78% of adults do not practice meditation or exercises, 46% resort to low-intensity workouts to achieve their wellness goals.
The Young Living Wellness Survey, conducted across 5000 adults around the world, determined the wellness habits of consumers and the impact of COVID-19 in the changing attitudes of people on personal well-being. During the pandemic, consumers have developed the following habits:
- Drinking coffee or tea (78%)
- Going for walks (60%)
- Connecting with people and pets (74%)
- Using aromatherapy or essential oils weekly (20%)
- Yoga (16%)
- CBD products (12%)
- Religious or worship activities (81% in the U.S.; 94% in the UK; 80% in Australia; 77% in Indonesia)
