Cold Lead to Hot Lead Importance with All the Paid Traffics
There are three primary temperatures of traffic. In the Digital Marketing Course In Bangalore, you will see for yourself how these many things matter. It's important to think about each type as you build your digital marketing strategy. So, if not keep reading you will not understand how easy it is to turn cold leads into hot leads.
What do you understand by Cold Traffic?
Someone who knows nothing about your product is a cold lead. Honestly, a cold lead might not even recognize they have a problem. If they are aware of a problem, they might not know a solution exists.
- Cold traffic isn't ready to buy
- Cold traffic isn't ready to engage
- Cold traffic might not even want to hear from you.
You might be thinking, "why waste my time and add spending trying to win over someone who doesn't even want to hear from me?"
A matter of fact is they do want to hear from you, they just don't know it yet.
Marketing is Relationship Building
We feel at Inventateq the Best digital marketing Training in Bangalore. that with digital marketing one can build 'relation'. We start out cold with what Inventateq calls a glance. You see someone from across the room that looks interesting. They glance back. It's just a moment. The very next step is to go and introduce yourself. And that is what paid traffic does. It helps you introduce your product to the prospect.
Understand Your Target Audience
Before marketing to anyone, you should create a buyer persona. At Digital Marketer, we call it the Customer Avatar. So, completing a Customer Avatar Canvas helps you to prospect to a point where you know:
- What their pain points are?
- What their goals are?
- Where do they hang out?
- Their hobbies and interests?
- What keeps them up at night?
If your marketing speaks to those issues, you will start to turn that traffic into warm traffic.
What does Warm Traffic means?
At the warm traffic stage, prospects don't need to know about you, your product, or your brand to be considered warm leads or warm traffic.
They do, however, need to be aware that they have a problem.
Warm traffic is any potential customer who has identified an issue and they're interested in having that issue addressed in some way or another.
In simple words when you enroll yourself into the Best digital marketing Training Institute that warm traffic is a potential customer who has identified a need.
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