7 STEPS TO DEVELOPING AND LAUNCHING A VIABLE FITNESS STREAMING SOLUTION

As gyms and studios are temporarily closing their doors as an immediate response to help “flatten the curve” and help mitigate the spread of COVID-19, many operators and managers are scrambling to deliver content to their member base who are now self-quarantined AT HOME. Many options exist and gym brands and instructors are quickly uploading content to YouTube and various social accounts while doing live streams via Skype, Zoom, Instagram, Facebook and more to immediately meet their members with little to no investment. These are all smart options for now, but only temporary and limited.

We at Endorphinz are seeing the rumblings of a bigger shift and the need to think about this as a product while still interacting with your members to help them feel connected with your brand and instructors. Prior to the COVID-19 outbreak there was a shift taking place to an omni-channel strategy for the industry as a whole and with this huge wave of fitness content online the supply is through the roof and will now become a requirement going forward.

Prior to COVID-19, there were hundreds of club and studio brands who offer free content online while offering monetizable options. These organizations are making 6 and 7 figure incomes with a much lower cost of acquisition and running a +75% margin business.There are a lot of factors that go into achieving that but based on our research we had estimated the market to have grown last year alone at triple digit growth rates. Whether you agree with it or not, fitness streaming and content is now a necessary channel for all fitness organizations and will be a fail safe revenue stream for the future.

We believe it’s the decisions you make today that will impact how this plays out for your fitness organizations. Standing up a platform is not even half the battle and that is why we focus on program management with a heavy focus on the upfront plans being developed. We even envision the brand of the future in fitness will follow the Warby Parker model and start online first and then go into bricks and mortar.

The 7 Step Process To Developing and Launching A Fitness Streaming Solution

1. Create A Business Case Using Insights
2. Financial Model and Allocation of Resources
3. Platform Procurement and Integrations
4. Content Production and Sourcing
5. Online Store Merchandising
6. Online Channel Development
7. Story Media and Connections