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7 DIGITAL MARKETING IDEAS FOR YOUR FITNESS STREAMING BUSINESS.

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ENDORPHINZ
7 DIGITAL MARKETING IDEAS FOR YOUR FITNESS STREAMING BUSINESS.

Digital Marketing is simply reaching your target market where they are most of the time, on their devices for fitness streaming business. If you are on social media, searching for specific products or websites, reading e-newsletters or blogs, you are experiencing digital marketing.

The fitness industry caters to many different “personas”. Know who your ideal customer is. Understand their fitness goals, their pain points, wants, and needs then speak their “love” language in creative ways via multiple platforms. You can start broad and then drill down creating different buckets of buyer personas, but deeply understand your over-arching value offer and use an omnichannel approach to delivering strategic content.


Below are the 7 KEY IDEAS to Digital Marketing:

Website + Search Engine Optimization (SEO): The goal is to generate targeted traffic to your website. The purpose of social media is to drive current and potential customers to your website to learn more about your offer and subscribe to what you’re selling. The key is to create a site that quickly and seamlessly communicates your vision, brand story, and your unique value proposition. Once you get them there you need a strong SEO to optimize your website to get a higher ranking in search engine listings and get “organic” or “un-paid” visitors to your site via their search. The more people you drive to your site, the more loyal customers and brand ambassadors you can create. SEO basics such as having compelling content, enabling keyword optimization to attract searchers, offering a great user experience or compelling “UX” with faster load time, offering “share-worthy” content that earns links or “backlinks” to our page and the right title and description to achieve a higher click-through rate. SEO will improve your ranking and ultimately your competitiveness. We don’t need to be programmers but should know how we can increase visitors to our site with SEO capabilities.

Content Marketing is a form of creative and promotional content such as blogs, newsletters, Vlogs, email campaigns, podcasts, E-Books, white papers, and more. This is a great tactic to help generate brand awareness, increase traffic to your site, and gain qualified, prospective leads. Stand out from other fitness content creators by understanding your customer’s fitness journey. Ask them questions, get feedback, and then give the support, expertise, and tools they need to successfully accomplish their goals and feel part of a community along the way. We at Endorphins believe there are “jobs to be done” within the marketing arm of a fitness business. We have identified 4 Key ones that Fitness Streaming Addresses:

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