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Popularity of Search Engine Optimization

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Popularity of Search Engine Optimization

Search Engine is a program that searches and identifies a particular keyword by the user, used especially for finding particular sites on the World Wide Web. The most popular types of search engines are Bing, Yahoo, and Google.

What is Search Engine Optimization?

Search engine optimization (SEO) is an integral part of any digital marketing strategy. It is the process of improving the visibility of a website or a web page in a search engine's unpaid results to maximize the number of visitors to a particular website by ensuring that the site appears high on SERPs.

Why SEO is important?

Attracting online visitors to your website is essential for the success of an online business. But when it comes to quality traffic, SEO marketing is your best resource. You want to attract people who are genuinely interested in your products or services.

           More than 1.3 million businesses, website publishers, and non-profits nationwide benefited from using Google's advertising solutions, 70% of marketers see SEO as more effective than PPC, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Benefits of SEO

1. Brings in more customers through organic search

2. Creates a trustworthy web experience for customers

3. Encourages you to focus on user experience

4. Improves brand awareness

5. It benefits other marketing initiatives

A good SEO involves :

·      Keyword research to identify potential keywords with potential search traffic.

·      Creating high-quality and engaging content for the website.

·      Visualizing site’s internal linking process and including relevant links from high-quality websites.

·      Tracking daily rankings of all your keywords in SERP and measuring the results.



Types of SEO

As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill

·       Technical Optimization: Technical Optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes.

·       On-Page Optimization: On-Page Optimization is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right keywords within your content and can be done through a content management system. Common examples of content management systems include WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.

·       Off-Page Optimization: Off-Page Optimization is the process of enhancing your site’s search engine rankings through activities outside of the site. This is largely driven by backlinks, which help to build the site’s reputation.


Scope of SEO: Current Scenario and Future


The scope of SEO is very broad and has a bright future. According to Times of India, digital marketing areas such as Search Engine Optimisation, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in coming years.


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