The Oil & Gas supermajor was looking to transform how they engaged with their B2B customers and put these customers “at the heart of everything they do.” For years, this O&G major had been running a transactional IT system for order placement by global business customers. While functional, this system did not allow the O&G supermajor to digitally engage with their customers and personalize the relationship with them.
The supermajor was grappling with an e-commerce portal that was not just expensive to run and maintain, but also looked dated in terms of the content, customer interface and personalization. They needed a digital hub that would be compatible with all mobile devices, would have data analytics capability to throw up actionable insights and would not require multiple logins for users. The O&G supermajor was trying to overcome the fragmented digital experience that the portal had to offer and bring in something that was more intuitive and easier to use With Wipro, the O&G supermajor implemented a system that brings a step change in the way they engage with their B2B customers & channel partners in global commercial and retail businesses through rapidly growing digital channels.
Wipro was involved from the outset of this digital initiative – from shaping the solution to implementing and supporting business critical applications. Our team worked hand-in-hand with the client to initially assess the requirements, then propose the toolsets and architecture required to best meet the O&G supermajor’s needs. The integration of Adobe, SAP commerce and ERP was the first in the industry.
Initially developed following Waterfall methodology, in January 2015 the team successfully switched mid-program to Agile methodology, embracing the Scaled Agile Framework model. Adobe Experience Manager (AEM) was used for the digital aspects of the solution, SAP commerce for the e-commerce elements and a bespoke Java-based application to manage the authentication and profile of each user, elegantly interlaced with the client’s Active Directory
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