Why Should Your Business Target Pet Owners in Its Next Marketing Campaign? Pets are big business. Indeed, entrepreneurs that invested early in pet food, products, and services are now reaping the benefits of their smart business decisions. Until now, many of them are focused on developing quality products like wholesale dog collars and toys to satisfy the changing needs of pet parents and their animal companions.
Fortunately, it’s not yet too late for entrepreneurs to translate their concern for animal welfare into a booming company that caters to responsible pet owners. But what if your business doesn’t have anything to do with the pet industry? Does this mean that you should just stay on the sidelines while others make the most of the current situation?
The truth is that you don’t need to have a pet-centric company to appear on the radar of pet owners. Even if your business is focused on human food, fashion, sporting events, accommodation, or even beauty products, you can still get in on the pet craze. Here’s why you should seriously consider making your business more visible to pet parents.
The Number of Pet-Owning Households in the Us Is Growing
In recent years, an overwhelming number of families in the United States have started welcoming pets into their homes. According to a survey conducted by the American Pet Products Association (APPA), over 70 percent of American households–a whopping 90.5 million families–own at least one pet.
In comparison, only about 56 percent of families in the country owned pets in 1988, and about 67 percent in 2019. If you’re able to capture the attention of these pet owners and compel them to bring their business to you, then you can expect your market to grow considerably.
Many Pet Owners Are More than Willing to Spend on Their Pets
Modern pet owners are not only fond of their fur babies, but they’re also more willing to spend on their animal companions. In 2020, Americans collectively spent over USD 103.6 billion on products and services for their pets.
What’s more, the number of households that consider their furred, feathered, and scaled companions as part of the family is expected to continue to increase in the coming years. If your business can respond to the needs of pets and pet owners, then you’ll be in the best position to maximize the profits from this particular demographic.
You Can Form Deeper Connections with Your Current Market
No matter how varied your company’s target market may be, there’s a good chance that a sizeable chunk of your existing customers is made up of pet owners. After all, more than half of the families in the US own pets, so there’s a good chance that the people you are advertising to like being welcomed home by their pet dogs and cats.
Marketing your business as a pet-friendly establishment will help you build deeper connections with your customers who also happen to be pet owners. They’ll recognize your business not just for the quality products and services you provide, but also as an establishment that understands some of their personal concerns, such as their fondness for their furred companions.
Over the past thirty years, the pet industry has experienced some major growth spikes, as younger generations reach adulthood and enter the consumer market. According to the American Pet Products Association, not only has millennial and generation Z consumers embraced pet-owning lifestyles, they actually account for 62% of total pet ownership. When this is compared to the fact that baby boomers only account for 32% of the 85 million homes that report owning a pet, it’s clear to see why the pet industry has seen an upsurge. Although technology may have made it easier to adopt, interact with, and care for our pets, other pet-related market trends are projected to gain a foothold in 2019.
