Define Buyer Personas
When you define buyer personas, you’re creating specific descriptions of your ideal customer.
- Who are they?
- What do they need?
- What do they think?
Once you have defined these personas, it will be easier to develop content that speaks directly to them. You may even find that one persona resonates with you more than others, and this could help inform how you market your business.
Set Goals and KPIs
Before you start a new marketing strategy, it's important to define the problem. What are you trying to solve? Often times when we're asked about our fitness goals and progress, we have a tendency to focus on what other people are doing and how far ahead of us they are. Instead of worrying about what others are doing, set your own goals based on your experience and what feels right for your body.
You can be ambitious with setting these goals but make sure that they're realistic in terms of timeframes (three months or six months). It may seem like an eternity but once you reach these milestones, it'll feel like nothing! Here are some examples:
- I'm going to lose 10 pounds
- I want my abs back
- I want to run 5 miles without stopping
Manage Expectations
It is not uncommon for clients to have unrealistic expectations about the work of a content marketing campaign. It’s important that you are fully transparent with your client and let them know what to expect from your team, so they can manage their own expectations. Your client should understand that inbound marketing takes time, effort, and persistence.
Conduct a Content Audit
A content audit is an in-depth review of your company’s existing content. The goal is to evaluate the effectiveness and quality of your content, and determine what you need more of and what you should get rid of. A good way to start is by taking inventory of all your assets: documents, articles, email newsletters, social media posts, and even audio files (podcasts).
A thorough content audit will include analyzing each piece individually with these items in mind:
- Is it easy to read? Is it helpful?
- Is there a clear call to action at the end?
- Does it have an appropriate amount of keywords/topics mentioned?
- How does this fit within our overall marketing strategy for this product or service? Is it consistent with other related pieces we have created elsewhere on our website (blogs etc…)? If not then why not make changes now before spending any additional resources on creating new assets that are out of line with their target audience's needs/interests!
To get a detailed content audit, you can get the support of the top social media marketing agency in Dubai
Build Your Content Calendar
One of the most important things you can do is to set up an editorial calendar, which is like a roadmap for all of your content marketing efforts.
Content marketing can be as simple as publishing articles on your website every week or month, but when you're just starting out it's best to have a plan in place so that you don't lose track of what needs to get done and when.
An editorial calendar helps keep everything organized and makes sure everyone knows what's happening next.
Optimize Your Content for SEO
To optimize your content for SEO, you need to use keyword research to find the best keywords for each piece of content. Then, once you've settled on a few primary keywords that are relevant to your business and audience, write blog posts and other online content around those topics—but make sure they're also optimized using voice search and long-tail keyword phrases.
Once you've written an article or blog post with a specific keyword in mind, there are two main ways to track how well it's working:
- Use SEO tools to see where your site ranks in terms of search engine rankings (SERPs) based on the keyword(s) used in the title tag of each page. If this ranking is high enough that people who search using those particular words will find your page first, then great! But if not, then it may be time to rework some aspects of your website until it appears closer toward top spots on SERP pages when someone searches for those same keyphrases.
- Be aware that Google has been making major changes lately regarding their algorithms' ability to interpret what users want out of their searches through machine learning processes built into their system called RankBrain which helps determine which results should appear first when someone types something into Google's search bar--and these new signals mean sites must continually optimize their content so that users don't get frustrated looking at unhelpful results over time!
In order to optimize your website content and blog article focussing on SEO, get the support of the best seo services in Dubai
Start Blogging
Blogging is an effective way to engage your audience and build trust. People are more likely to buy from you if they trust you, so it’s important to regularly create content that establishes a relationship between your brand and potential customers. Blogging is also more cost-effective than other forms of marketing. You’ll be able to reach people at no charge because those who visit your blog will find out about other products or services in addition to what they came looking for (this is known as “the long tail effect").
Also, blogging allows flexibility; you can focus on any topic that interests you without having to worry about whether or not it fits into the overall strategy of your business. Finally, blogging offers a personal touch; while email newsletters can feel impersonal since they're often sent out by software programs with little human interaction involved, blogs allow readers an opportunity for interaction with the author through comments sections or social media sharing functionality built into most blogs today.
Incorporate Visuals
You can incorporate visuals into your marketing in the form of images and videos. Make sure they're relevant and high quality, especially if they are being shared on social media. You can also use infographics, memes (both GIFs and moving), charts and graphs, customer quotes/testimonials, screenshots, or diagrams of your product in action. In addition to using these types of visuals in content marketing efforts such as blog posts or e-books, you should try to include them on your website as well!
Measure Campaign Performance
You should measure the effectiveness of your inbound marketing campaigns. You need to understand what works and what doesn’t, so you can optimize your efforts.
The first step to measuring the performance of your inbound marketing campaign is setting up tracking mechanisms that allow you to measure key metrics like:
- The number of visitors to your website
- The number of emails sent via email marketing campaigns
- Leads generated from social media or SEO efforts
Once these metrics are being tracked, you must analyze the data collected from them so that it can be used for decision-making processes. If a certain metric shows that traffic has gone down since last month but revenue has gone up, there is a good chance people are now finding something more valuable on your site because they are spending more time browsing around instead of clicking out immediately after reading one post (and thus generating no leads). In this case, optimizing for page views rather than generating leads may be worth considering!
Refine Your Content Strategy
Figure out what content is performing the best for you.
What's working? What isn't? Take a look at your data and analytics to see what types of content are getting the most attention, shares, likes, comments, and so on. You can also use tools like Google Analytics to get more specific information about how people are interacting with your content (and where they're coming from). Now that you know which topics are resonating with your audience, use this information to make adjustments to future pieces of content—and don't be afraid to try something new!
Content marketing is a reliable inbound marketing tactic that will help you build a relationship with your readers.
Content marketing is a reliable inbound marketing tactic that will help you build a relationship with your readers.
Content marketing is the process of creating and distributing valuable, relevant content to attract, acquire and engage a clearly defined audience — with the objective of driving profitable customer action.
It’s important to note that content marketing isn’t just blogging — though blogs are a great place to start. Content marketing incorporates all forms of media: articles, ebooks, videos, webinars, and more.
7G Media is the best creative digital marketing agency in Dubai, UAE. Being an award-winning provider of end-to-end marketing services across all mediums, we also offer the best digital marketing services in UAE to both government and private sectors.
