A pediatrician blog can offer insightful advice to parents, establish relationships with families and serve as an opportunity to attract new patients. After all, why shouldn’t parents turn to your practice to help figure out the best ways to lower a fever or get accurate information on the latest news (like COVID-19)?
Fortunately, creating and maintaining a blog can be a simple process. It’s just a matter of putting the right steps in place. At WriterGirl, we’ve worked with many pediatricians and pediatric specialists to create and share honest, helpful and informative content with their audiences. Here are five best practices we’ve found when developing blogs for pediatricians.
1. Show your practice’s personality
It may seem odd to start a list of best practices for pediatrician blogs focused on personality instead of content. But people, especially families, want to connect with a provider not a blog. Make sure your team’s personality and care approach shine through on your blogs (and all content):
Attach a pediatrician’s name to the article
Include a provider’s byline at the top of each post and a bio at the end of the article. This is a great way to introduce your team and allow them to connect with patients. At WriterGirl, we often ghostwrite articles for providers. SME interviews and online resources are a great way to find information for articles. And pediatricians always have the opportunity to review and approve content.
Find and use your brand voice
Let your team’s care approach shine in writing. A friendly, approachable voice is best for a pediatrician, but how else can you connect distinctly to readers? Include posts about your practice’s culture
Highlight any volunteer work in the community or fun milestones at the office. Invite staff members from all positions to contribute to the blog. Showcasing your culture helps families get to know all the providers and staff members at your practice.
