If you're dealing with digital marketing, it's safe to assume that you most likely have heard of paid advertising. But what many people don't realize is the field of digital marketing isn't limited to just one type of paid advertising.
SEM Advertising
SEM advertising is a powerful tool because it allows you to target your ad budget toward the keywords and phrases that are most relevant to your audience. This can help you reach more potential customers with your budget, which is why SEM advertising tends to be a cost-effective solution for many businesses, suggests a top digital marketing agency in Bangalore.
Bing, Yahoo!, and Google all have their own versions of SEM—or search engine marketing—advertising. You can also run ads on just one platform or multiple platforms, depending on how much of your audience uses each platform. In addition, you can customize your ads based on factors such as location, demographics, and search terms in order to increase the chances that they will be seen by the right audience.
Display Advertising
Display ads are banner ads, text ads, or native ads that are shown on websites or apps. They look like promotional messages that appear on a webpage or in an app.
Display ads show retargeting based on previous visits to your website and other cookies saved by their web browser. Retargeting offers your ad to people who have already visited your site while they browse the internet.
Retargeting Advertising
Retargeting is an online marketing strategy that can help you keep your brand front of mind with prospective customers who visit your website but don’t make a purchase.
How does retargeting work?
Essentially, retargeting works by placing a cookie on a visitor’s computer when they land onsite. This cookie notes their interest and lets the advertiser show relevant ads as they browse elsewhere online. Advertisers create lists of potential customers who have shown interest in their products by visiting their website or taking other actions on their site and then using display advertising to serve highly targeted ads based on those interests and actions.
Paid ads can often be a minefield; are you going to be paying too much for too few customers, or too little for something that apparently promises a ton?
Regardless of the way that you look at paid advertisements, they can be, and almost always are, very potent and useful tools.
But then comes the question of where you should place your paid ads; in a magazine, on television, maybe on the radio?
While those are all valid options, they are an extremely limited medium if you are a company with any sort of presence beyond a certain small region.
The extra benefit here is that this is almost always a bigger number of people that even live in your local region, which only serves to tell you just how much difference advertising across the internet can make.
Where you’re advertising tends to matter too; you may have seen some advertising boxes on some sites, often with a fancy picture and some irresistible text attached, which can lead to practically anywhere on the web.
